Digital Content Strategist

We are looking for a Digital Content Strategist to support engaging, high-quality digital experiences for a manufacturing organization in Minneapolis, Minnesota. This Long-term Contract position will focus on planning, creating, publishing, and refining web content that aligns with business goals and audience needs. The ideal candidate brings hands-on experience with digital publishing tools, a strong grasp of content performance metrics, and the ability to coordinate effectively with partners across multiple teams.

Responsibilities:
• Develop and maintain digital content plans that support business priorities, campaign goals, and a consistent user experience across web channels.
• Create, edit, and publish web content using enterprise content management tools, with a strong emphasis on accuracy, clarity, and brand alignment.
• Partner with marketing, design, product, and other cross-functional stakeholders to gather inputs, organize priorities, and move content projects forward on schedule.
• Review existing site content and recommend improvements based on audience behavior, engagement data, and search or usability considerations.
• Monitor content performance metrics and translate findings into practical recommendations that improve reach, relevance, and conversion outcomes.
• Coordinate content updates across stakeholders to ensure timely delivery, proper approvals, and smooth execution of publishing activities.
• Apply editorial judgment and content best practices to strengthen messaging, readability, and consistency across digital assets.