Fractional Chief Marketing Officer

Do you love helping businesses grow by bringing clarity to complexity, aligning teams around strategy, and turning marketing into a measurable driver of business success? Does serving as a trusted executive advisor while working alongside a community of accomplished marketing leaders sound like the most meaningful work of your career?

If so, keep reading.

Authentic® is a fractional CMO and marketing transformation firm, built to help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.

We’re a tight team who genuinely care about each other, our clients, and the work. We’ve been at this since 2017 — and the results speak for themselves: multi-year recipients of the Best Places to Work Award, the Minneapolis/St. Paul Business Journal Fast 50, and Inc. 5000. We’re building for what’s next. That’s where you come in.

The Fractional CMO is the primary client-facing role within Authentic’s services model. You are the senior marketing leader inside your clients’ businesses—embedded, trusted, and accountable for helping them make smarter decisions, build stronger teams, and achieve healthier growth.

The ideal Fractional CMO enjoys and appreciates an environment where change is the norm, collaboration is expected, and every team member has an opportunity to play a highly influential role in making our business better, more profitable, more efficient, and an increasingly great place to work.

As an Authentic CMO, you lead with executive presence, practical wisdom, and measurable business impact. You bring strategic clarity, guide execution, elevate marketing performance, and help clients confidently take the next right step.

Unlike a solo consultant, you become part of Authentic Mindshare™—a connected community of accomplished marketing leaders who invest in one another’s success, share ideas, solve challenges together, and continuously learn from one another. When a client works with one Authentic CMO, they benefit from the collective wisdom of the entire community.

Success in this role is measured through client satisfaction and retention, retainer growth, measurable business impact for clients (i.e. increased revenue, profitability, shareholder value), advancement of marketing maturity, engagement profitability, collaboration with our Ally Network partners, and active contribution to the Authentic Mindshare™ community.

• Earn client trust quickly by establishing credibility with CEOs, founders, executive teams, and marketing leaders
• Apply the Authentic Growth® Methodology to assess marketing maturity, define priorities, align marketing with sales, and guide each engagement toward measurable progress
• Lead the client’s marketing function, including strategy, planning, budgeting, brand, messaging, content, digital marketing, demand generation, marketing technology, and sales alignment
• Build, lead, and develop client marketing teams while integrating agencies, freelancers, technology partners, and Authentic Ally Network Partners into a cohesive marketing ecosystem
• Translate marketing performance into executive-level business insights that support growth, profitability, and enterprise value
• Guide clients in evaluating and adopting AI, automation, and emerging technologies in ways that are practical, ethical, and aligned with business goals
• Manage client engagements effectively while balancing scope, priorities, and opportunities for additional value creation
• Participate actively in Authentic Mindshare™ by sharing expertise, collaborating with peers, and contributing to the success of the broader team
• Represent Authentic in the marketplace as a trusted advisor, experienced marketing executive, and advocate for healthy…