VP, Commerce Media

About Publicis Commerce:
Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas:
Data & Consumer Insights;
Shopper Marketing & Integrated RTM;
Field Marketing;
Events & Activations;
Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

We are seeking a VP, Commerce Media to join a growing Retail Media and Commerce capability focused on helping clients drive business growth through Amazon, Walmart, and broader Commerce Media investments. This role requires deep platform expertise, current knowledge of Retail Media trends and product evolution, and the ability to advise senior clients on ecommerce growth, GMV, customer acquisition, investment strategy, channel mix, and broader commercial outcomes.

The ideal candidate combines strong executive presence with hands‑on platform credibility, enabling them to move seamlessly between strategic client conversations and practical activation guidance. They understand how Commerce Media influences total business performance, including sales growth, incremental lift, digital shelf performance, customer acquisition, retailer objectives, and broader commerce outcomes, rather than focusing solely on campaign-level metrics. We are looking for leaders who can connect commerce growth strategy with executional excellence, translating business objectives into investment, channel, activation, and measurement recommendations while credibly advising clients and guiding teams.

This leader will operate across clients, accounts, and agency teams, helping strengthen existing capabilities, elevate commerce thinking, and build stronger connections between strategy, activation, measurement, and business growth.

• Act as the senior Commerce Media advisor, providing guidance on cross-retailer strategy, investment planning, ecommerce growth, and thought leadership across clients, accounts, and business teams.
• Lead Amazon and Walmart strategy while shaping broader Retail Media approaches across additional retailers, platforms, and commerce partners, helping clients determine where to invest and how Commerce Media supports ecommerce growth.
• Translate ecommerce sales, GMV, customer‑acquisition and retailer objectives into integrated recommendations across channel mix, investment, activation and measurement.
• Connect Retail Media with shopper marketing, ecommerce, sales, national media and brand plans to create cohesive full‑funnel growth strategies.
• Challenge client briefs and investment approaches with platform knowledge, consumer and retailer insights, performance evidence and commercial judgment.
• Partner with retailer‑specific planners, buyers and account teams to improve work, establish standards and resolve gaps without duplicating or displacing existing ownership.
• Stay current on platform, product and measurement changes and clearly explain their strategic and executional implications to senior clients and teams.
• Develop frameworks, playbooks and best practices that connect media investment to incrementality, digital shelf performance, customer acquisition, retailer objectives, and total ecommerce growth.
• Coach teams, support urgent client situations and contribute to new‑business and capability‑development opportunities across the agency.
• Identify growth opportunities, manage client budgets responsibly and contribute to the profitable expansion of assigned business.

• Commerce Media leadership experience within an agency, retail media network, platform or CPG brand/manufacturer; 12+ years…