Director of Marketing - Dual Property

Emery Hotel, Autograph Collection, located in the heart of Minneapolis, is seeking talented individuals to join our team! As a job applicant, you'll have the opportunity to work in a luxury boutique hotel that offers unique experiences and exceptional service to our guests. With positions available in front desk, housekeeping, food and beverage, guest services, and more, there are abundant opportunities for career growth and advancement.

Our hotel features stylish and contemporary design, upscale facilities, and a vibrant atmosphere, creating an exciting work environment. As a member of the Emery Hotel team, you'll have the chance to provide personalized service to our guests, work in a creative and innovative team, and be a part of the prestigious Autograph Collection by Marriott brand. Join us in delivering unparalleled hospitality experiences and become a valued member of our team at Emery Hotel, Autograph Collection in Minneapolis!

The dual property marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the general manager, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas.

In this role, the marketing director is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness.

This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors.

Administrative & General

• Creates and executes annual marketing plan to budget, in consultation with hotel, restaurant, spa and other venue leaders as well as Davidson above property marketing leaders.
• Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests.
• Works with property revenue management to verify correct offer loading, verify offer is appropriately directed at relevant consumer groups.
• Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report out on results and adjust forward marketing plan.
• Complete required month end reports.
• Partners with operations for optimal email collection.
• Manages hotel and restaurant website content.
• Manage campaigns and data collection for F&B, spa and HR channels.
• Partners with hotel department heads on coordination of marketing of events and PR activations.
• Manages the execution of seasonal promotions by working with hotel leaders to create programming.
• Create run of show for all activations and oversee activations personally when needed.
• Travel as required.

Media Relations

• Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management.
• Reviews monthly report and holds agency accountable for reporting and results related to established Barcelona Principals report card KPIs.
• Works with agency to create compelling itineraries for writers…