Marketing and Social Media Manager

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, Zit Sticka, Puracy, OTOTO Design, Fresh Cap, Iron Flask, Fullstar, Num Num, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant).

While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

The Retail Marketing & Social Media Manager will own retail marketing, retail media, PR, and organic social for Viking Revolution — the #1 beard care brand on Amazon, now scaling fast in retail at Walmart and Sprouts. This role connects Retail Sales, Creative, our PR agency, and retailer media teams (including Walmart Connect) to bring retail launches and brand moments to life across every account and every channel.

You will directly execute organic social and creator strategy across Instagram and Tik Tok, leveraging AI tools to create, test, and scale content, while also owning our retail media campaigns and managing our PR agency relationship.

The ideal candidate is equal parts project manager, marketer, creator, and analyst — someone who thrives on managing retail launches, leveraging retail media and creator content to drive growth, and using data to continuously optimize performance.

You will also create and run Viking Revolution’s master marketing calendar — the single source of truth for retail, retail media, PR, and social — so every launch, promotion, press moment, and post lands on time and in sync.

Viking Revolution is a dedicated team with a decade of growth behind it — committed, ownership-minded, and still pushing boundaries. We’re looking for a new team member to lead the next chapter of brand building and marketing for Viking, bringing the same energy to retail, social, and PR that got us here.

• Execute Viking Revolution's brand strategy across every channel — PR, affiliates, advocates, and organic social — keeping voice and positioning consistent everywhere the brand shows up.
• Lead quarterly brand campaigns from concept through launch, briefing in creative, copy and partners, and seeing each one through to posting and press.

• Own the overall brand calendar: set and communicate priorities by channel, so PR, social, advocate and affiliate activity line up with each quarter's campaign instead of competing for attention.

• Lead the day-to-day relationship with our PR agency: set priorities, run regular check-ins, review plans, and manage…