Manager, Content Marketing; Government

Position: Manager, Content Marketing (Government)
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair
360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Manager, Content Marketing (Government) to join our Clients & Markets organization.

Responsibilities:

Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications; consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas; share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas

Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group; work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content including video, audio, carousel, and digital event materials; collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence;

coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments

Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules; convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks

Architect high-impact executive summaries tailored for “zero-click” consumption on Linked In and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers; structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization

Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos; work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files; adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices

Safely integrate approved GenAI writing, editing, and localization co-pilots (e.g., Copy.ai, Grammarly) to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries; manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability

Act…