Digital Content Manager

ECMC Group is a nonprofit corporation focused on helping students succeed. Headquartered in Minneapolis, ECMC Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.

The Digital Content Manager is responsible for planning, building, publishing, and optimizing content across ECMC Group’s digital platforms, including external websites, intranet sites, email communications, etc. This role serves as the steward of the organization’s digital content experience, ensuring content is accurate, accessible, user-centered, and aligned with business objectives. Success in this position requires balancing strong technical skills with a working knowledge of proven digital communication practices to deliver engaging experiences for internal and external audiences.

Essential Duties and Responsibilities Implement, test, and publish content across digital channels, including multiple websites, company intranet, email, and more Establish and maintain digital content standards, governance processes, and publishing workflows

Partner with business stakeholders to ensure content remains accurate, compliant, and up to date Conduct periodic content audits and recommend improvements based on performance and organizational priorities

Ensure content meets accessibility standards, brand guidelines, and regulatory requirements

Manage content lifecycle activities, including creation, review, approval, archival, and retirement

Manage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discovery

Support internal communication initiatives through content publishing and digital channel management

Manage SEO to apply target keywords, optimize landing pages, and improve search engine rankings

Use analytics tools to track and report on web traffic, user engagement metrics, and campaign performance

Work with cross-functional partners to identify, test, and troubleshoot website and intranet technical performance issues

Perform other duties and responsibilities as assigned

Required Qualifications Bachelor’s degree in computer science, statistics, data management, marketing, communications or related field or additional 2 years of relevant communications experience in lieu of degree5+ years of web content production and digital content management experience in a corporate, agency, non-profit, or similar setting

Experience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, Word Press, Drupal, Adobe Experience Manager, or similar systems

Experience troubleshooting formatting and content display issues by leveraging a working knowledge of HTML and web publishing concepts

Experience managing content structures, metadata, tagging strategies, navigation, and publishing workflows

Experience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiences

Experience incorporating UX principles and responsive web design into key deliverables

Experience evaluating content effectiveness, identifying opportunities, and making recommendations to improve engagement, usability, conversion, and search performance using analytics and user behavior data Proven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiences

Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)
Proficiency using Photoshop, Dreamweaver, or similar image editing tools to prepare web-ready images

Experience interpreting and applying digital style guides

Experience using project…