Digital Content Manager

ECMC Group is a nonprofit corporation focused on helping students succeed. Headquartered in Minneapolis, ECMC Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.

The Digital Content Manager is responsible for planning, building, publishing, and optimizing content across ECMC Group’s digital platforms, including external websites, intranet sites, email communications, etc. This role serves as the steward of the organization’s digital content experience, ensuring content is accurate, accessible, user-centered, and aligned with business objectives. Success in this position requires balancing strong technical skills with a working knowledge of proven digital communication practices to deliver engaging experiences for internal and external audiences.

• Implement, test, and publish content across digital channels, including multiple websites, company intranet, email, and more
• Establish and maintain digital content standards, governance processes, and publishing workflows
• Partner with business stakeholders to ensure content remains accurate, compliant, and up to date
• Conduct periodic content audits and recommend improvements based on performance and organizational priorities
• Ensure content meets accessibility standards, brand guidelines, and regulatory requirements
• Manage content lifecycle activities, including creation, review, approval, archival, and retirement
• Manage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discovery
• Support internal communication initiatives through content publishing and digital channel management
• Manage SEO to apply target keywords, optimize landing pages, and improve search engine rankings
• Use analytics tools to track and report on web traffic, user engagement metrics, and campaign performance
• Work with cross-functional partners to identify, test, and troubleshoot website and intranet technical performance issues
• Perform other duties and responsibilities as assigned

• Bachelor’s degree in computer science, statistics, data management, marketing, communications or related field or additional 2 years of relevant communications experience in lieu of degree
• 5+ years of web content production and digital content management experience in a corporate, agency, non-profit, or similar setting
• Experience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, Word Press, Drupal, Adobe Experience Manager, or similar systems
• Experience troubleshooting formatting and content display issues by leveraging a working knowledge of HTML and web publishing concepts
• Experience managing content structures, metadata, tagging strategies, navigation, and publishing workflows
• Experience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiences
• Experience incorporating UX principles and responsive web design into key deliverables
• Experience evaluating content effectiveness, identifying opportunities, and making recommendations to improve engagement, usability, conversion, and search performance using analytics and user behavior data
• Proven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiences
• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Proficiency using Photoshop, Dreamweaver, or similar image editing tools to prepare web-ready images
• Experience interpreting and applying digital style guides
• Experience using project…