Promotion​/Social Media Specialist - KS95

Promotion/Social Media Specialist - KS95

#26-1339

Minneapolis/St. Paul, Minnesota, United States

KSTP-FM

Full Time Regular

Hubbard Radio-Twin Cities is a full-service media company with legendary radio stations and cutting-edge digital solutions. We serve the Greater Minneapolis-Saint Paul community and offer a menu of marketing services including radio, full-service digital, influencer marketing, creative services, custom content, podcasts and events. At Hubbard, we're looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities.

We succeed by always doing the right thing withfocus,urgency, and passion.

The Promotions Coordinator/Social Media Strategist serves as the primary liaison for contest winners, manages prize fulfillment, coordinates station events, and works closely with programming, sales, and promotional partners to ensure flawless execution of station campaigns and experiences. The role also provides support for the station's digital and social media strategy by analyzing audience engagement, evaluating campaign performance, identifying opportunities for growth, and helping shape content strategies that strengthen listener connection and brand impact.
The ideal candidate is highly organized, detail-oriented, customer-service focused, and thrives in a fast-paced environment with multiple deadlines and moving pieces.

• Coordinate and execute all on-air and online contests and giveaways.
• Manage winner selection, verification, paperwork collection, and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests.
• Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
• Maintain accurate records of prize inventory and distribution.
• Monitor and respond to promotions email and phone lines.

Event Coordination

• Execute station events, appearances, and promotional activations.
• Coordinate event staffing, logistics, and communication with sales, talent, and street team.
• Create event materials, schedules, and briefing sheets.
• Maintain event supplies, promotional inventory, and station vehicles.
• Attend and support station events, including nights, weekends, and holidays as needed.
• Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
• Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
• Coach and direct the team on best practices in social media posting by platforms.
• Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
• Help execute sponsor and client deliverables across social media platforms.
• Assist in promoting station events, contests, and community initiatives.
• Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across Tik Tok, Facebook, Instagram, and You Tube.

Required

• Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Strong understanding of major social media platforms, including Instagram, Facebook, Tik Tok, You Tube, and emerging digital channels.
• Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
• Ability to analyze audience, social media, and promotional campaign data; identify what is…