Health Benefits Sales Manager

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

The Health Benefits Sales Manager leads a national sales team focused on driving new business growth and expanding client relationships within Health Savings Accounts (HSA) and health benefits solutions. This role is responsible for building a high-performing sales culture, developing effective sales processes, and partnering across the organization to achieve growth and profitability goals. The position also plays a key role in coaching, talent development, and strengthening relationships with strategic partners.

Key Accountabilities Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach.

Develop and implement sales processes, disciplines, and performance metrics to drive consistent sales execution and results.

Build and maintain strong partnerships with internal banking teams and external centers of influence to support business growth.

Oversee sales training, professional development, and certification programs for team members.

Establish performance goals, incentive strategies, and sales scorecards that drive motivation and revenue growth.

Provide leadership on pricing strategies and profitability initiatives, including review and approval of pricing exceptions within authority limits.

Collaborate with data and analytics partners to optimize sales tracking, benchmarking, forecasting, and reporting.

Recruit, hire, develop, and retain top sales talent while fostering a positive and collaborative team environment.

Education & Experience Required Bachelor 's Degree in Business.
6-8 years of experience fostering a strong sales culture and developing and implementing sales processes and programs, preferably within benefits insurance, HSA, or third-party administration environments.
4-6 years of experience leading sales development teams responsible for achieving sales goals, coaching, and team motivation.
2-4 years of direct business-to-business sales experience.

Life & Health Insurance License within 3 months of hire.

HSAe certification through ECFC within 3 months of hire.

CFC certification through ECFC within 3 months of hire.

Reliable transportation and the ability to lawfully drive, if applicable.

Preferred2-4 years of employee benefits insurance, HSA, and/or third-party administrator (TPA) sales experience.

Why You’ll Love Working Here This is an opportunity to lead and shape a national sales organization while driving meaningful business growth. You'll work closely with cross-functional partners, influence sales strategy, and help develop a high-performing team focused on delivering exceptional client outcomes. Your leadership will have a direct impact on revenue growth, talent development, and long-term business success. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military  addition to core traditional benefits, we take pride in offering benefits for every stage of life. Retirement savings including both 401(k) and Pension plans. Paid time off to volunteer in your community.

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