VP of Sales - Target; Grocery

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Full Time Target Minneapolis, MN, US

We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, Kroger, social commerce like Tik Tok, and beyond) and drive real sales growth.

We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.

We're looking for a Vice President of Sales to drive new business growth by identifying, acquiring, and developing brands looking to grow their business at Target.

This role serves as the primary relationship leader for a portfolio of clients while actively building Bluebird's pipeline of future brand partners. You'll leverage your Target expertise, industry relationships, and understanding of the retail landscape to identify opportunities, develop growth strategies, and help brands navigate one of the most competitive retail environments in the industry.

The ideal candidate combines strong Target relationships with a hands-on approach to business development and client leadership. This person understands how brands win at Target, can clearly articulate Bluebird's value proposition, and knows how to turn opportunities into long-term partnerships.

This position is based out of our Minneapolis office.

• Identify and pursue new business opportunities with emerging and established brands seeking growth at Target
• Develop and maintain a strong pipeline of prospective client opportunities
• Leverage industry relationships, networking opportunities, trade shows, referrals, and market insights to generate new business
• Lead discovery conversations, assess client needs, and identify opportunities where Bluebird can create value
• Develop and present customized growth strategies that demonstrate Bluebird's capabilities across sales, analytics, retail media, creative, eCommerce, and omnichannel execution
• Partner with leadership to achieve new business goals and expand Bluebird's presence within Target

• Serve as the primary relationship owner for assigned client accounts
• Build and strengthen relationships with client stakeholders and Target buyers, merchants, and category teams
• Provide strategic direction and recommendations that support revenue growth, profitability, distribution expansion, and market share gains
• Lead business reviews, planning sessions, and key customer meetings
• Align client objectives with Target priorities to drive long-term growth and execution success
• Identify opportunities to expand Bluebird's engagement and services across existing client accounts
• Develop and execute growth strategies that align client objectives with Target priorities
• Support category reviews, assortment decisions, new item launches, promotional planning, and merchandising initiatives
• Help clients navigate Target's processes, expectations, and retail ecosystem
• Partner with internal teams to ensure strong execution against retailer and client objectives
• Identify emerging trends, category opportunities, and shopper insights that influence growth strategies

• Monitor category trends, competitive activity, and…