Sales Development Representative – Data and AI

Columbus is looking for a Sales Development Representative – Data and AI to play a key function in cultivating opportunities and assisting with the development of our sales pipeline. In this position, your primary mission is net new pipeline. You will find the accounts and contacts. You will source and enrich your own target list inside a defined ICP using Zoominfo, clay, Linked In Navigator and other similar tools to reach trigger events to make outreach land and run tested cadence to turn cold names into meetings.

You will have a direct impact on the business as you partner with account executives to see opportunities result in sales. We are looking for someone who is self-motivated, can work independently as well as collaboratively and enjoys helping clients improve their business efficiencies through the use of technology and business software applications.

The SDR – D & AI will work with the marketing team at Columbus, sales executives and subject matter experts to plan and execute business development activities. Activities will be both strategic and tactical with a strong focus on marketing response follow up, lead qualification and nurturing. This position will have a heavy focus on driving net new business and prospecting.

Daily activities will involve targeting potential customers with a strong focus on phone-based activities.

Note:

This is a remote opportunity and can be based from any location in the United States. #LI-Remote.

• Proactively develop and qualify sales opportunities by gathering valuable information about the prospect and ensuring a smooth and professional handoff to an account executive.

• Execute a structed 14-day cadence across assigned book of targe prospects and leads.

• Personalize first touch outreach from documented trigger events: acquisitions, leadership changes, expansions, ERP milestones

• Work with sales and practice leaders to effectively and efficiently identify and target key companies within the teams they support, ensuring the smooth transition of information and feedback from generated leads.

• Demonstrate effective understanding of target audience including industry knowledge and key business issues.

• Proactively interact through a high volume of phone (40+ Calls/day) and email communications to key prospects, including C-level executives on the value of Columbus and solutions.

• Qualify 10-15 confirmed meetings per month once ramped;
  Meetings are qualified as a time set up with Director-level or above contact in operations, digital, finance or IT at a target account lasting over 15 minutes. No shows and "badfit" meetings do not qualify.

• Build product and consulting services knowledge of Data & AI solution offerings as well as continuously developing sales skills.

• Collaborate with the US marketing team to increase marketing campaign success through increased awareness, event attendance and lead generation in support of go-to-market plans and industry teams they support.

• Log all data in Hub Spot, flag hot replies immediately and report weekly on sends, replies, meetings and knowledge gained.

• Participate in sales training, webinars, product training and Columbus marketing events.

• 2+ years as and SDR/BDR in B2B tech or professional services; ERP, SaaS, Data or Consulting background a plus

• Knowledge of technology products and services, understanding of lead data and CRM systems and experience building relationships and gain trust over the phone and by email with professionals at all levels.

• Ability to show results: reply rates, meetings booked and quota history

• Ability to connect with prospects, excellent communication & interpersonal skills, technology and internet savvy.

• Ability to learn software quickly, highly…