Marketing Cloud Administrator

Location: Kennedy

Special Instructions

• If there is a document you feel is relevant to this position that you would like reviewed with your resume and application, you may upload it to the "Other Documents" section of the Applicant Documents.
• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report.
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.

Hours:

8:00 am – 5:00 pm;
Monday – Friday with occasional evening and weekend hours required, as necessary.
Hours per week: 40

FLSA Status:
Exempt

Division:
OneIT

Department:
Office of OneIT (Adm)

Work Location:

9201 University City Blvd, Charlotte, NC 28223

Primary Purpose of Department

The Office of OneIT provides highly reliable information technology infrastructure, tools, and services to empower the University to achieve its academic, research, administrative, and service goals.

Primary Purpose of Position

The Salesforce Marketing Cloud Administrator plays a critical role in advancing the university’s digital engagement strategy. This position is responsible for configuring, maintaining, and optimizing Marketing Cloud applications to support student recruitment, retention, alumni relations, and campus communications. Working closely with academic and administrative partners, the administrator ensures that Marketing Cloud tools are leveraged effectively to deliver personalized, data-driven experiences. The role requires both technical expertise and a deep understanding of Marketing Cloud best practices in higher education, enabling the institution to strengthen connections with students, faculty, staff, and the broader community.

Position

Responsibilities

• Configure, develop, and maintain Marketing Cloud applications to support institutional communication strategies.
• Design and implement solutions within Salesforce CRM, including custom objects, fields, workflows, validation rules, and automation.
• Provide training, documentation, and ongoing support to end‑users across the university.
• Develop a community of best practices and a user group for Marketing Cloud.
• Collaborate with cross‑functional teams to gather requirements and translate business needs into technical solutions.
• Integrate Salesforce with third‑party applications and campus systems to ensure seamless data flow.
• Build and maintain reports and dashboards that provide actionable insights for academic and administrative stakeholders.
• Troubleshoot and resolve issues related to Salesforce CRM and Marketing Cloud functionality.
• Stay current on Salesforce releases and new features; recommend best practices for adoption in higher education.
• Bachelor’s degree and 2+ years of experience with Salesforce (specifically the Marketing Cloud platform).

Preferred Education, Knowledge, Skills and Experience

• 5+ years as a Marketing Cloud Administrator
• Experience with Marketing Cloud tools, including Email Studio, Journey Builder, and Automation Studio
• Mobile Studio and SOQL
• Experience with Marketing Cloud in a higher education environment

Necessary Certifications/Licenses

None specified

Preferred Certifications/Licenses

• Salesforce Marketing Cloud Email Specialist or higher certification

Special Notes to Applicants

• If there is a document you feel is relevant to this position that you would like reviewed with your resume and application, you may upload it to the “Other Documents” section of the Applicant Documents.
• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.

If time‑limited please indicate appointment end date.

Posting Specific Questions

• * How did you hear about this employment opportunity?
  • UNC Charlotte Website
  • HERC Job Board
  • Inside Higher Education
  • Circa (formerly known as Local Job Network)
  • Another Website
  • Agency Referral
  • Advertisement/Publication
  • Personal Referral
  • Other
• Where did you learn about this posting? (Open Ended Question)
• * Do you have a bachelor's degree and 2+ years of experience with Salesforce (specifically the Marketing Cloud platform)?
  • Yes; I have a bachelor's degree and 2+ years of experience with Salesforce (specifically the Marketing Cloud platform)
  • No; I do not have a bachelor's degree and 2+ years of experience with Salesforce (specifically the Marketing Cloud platform)
• * If you do not currently live within a commutable distance to Charlotte, NC, would you be able to move to be located within a commutable distance by your start date?
  • Yes
  • No

Required Documents

• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest

Optional Documents

• Other Document

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