Marketing Manager

Location: Howard Lake

Description:

At Mass Finishing Inc. (MFI), we’re passionate about helping our customers make their products better. We’re looking for a Marketing Manager to lead our marketing efforts, from digital campaigns and content creation to tradeshow coordination and brand management. If you enjoy developing strategies that drive engagement, creating meaningful content, and supporting a growing team in a collaborative environment, this role offers the chance to make a real impact while shaping the way our brand is seen in the market.

Innovance, Inc. Innovance is the holding company for a family of five, 100% employee-owned, Midwest-based manufacturing companies (Lou-Rich, ALMCO, Panels Plus, Mass Finishing, Jorgensen). Our mission is to lead, nurture, and grow a team of industrial manufacturing companies committed to making our OEM customers’ products better. About MFI Mass Finishing Inc. (MFI) is an industry leader in polishing and deburring machines based in Howard Lake, MN.

As a leader in the design and manufacture of high-energy centrifugal barrel finishing equipment, MFI helps companies in dozens of different industries. Some of the most common industries we serve include medical, firearms and munitions, aerospace, additive manufacturing, and industrial equipment. Position

Description:

The Marketing Manager is responsible for planning, executing, and managing marketing initiatives that drive brand awareness, increase customer engagement, and support sales growth. This role will lead digital and traditional marketing activities, oversee content development, coordinate trade shows, and maintain a consistent presence across online platforms. The ideal candidate is proactive, creative, and data-driven, with strong project management skills and a collaborative mindset.

Essential Functions:

Develop and maintain a keen sense of corporate identity in all marketing communications following the corporate guidelines Ensure that all sales literature and other published marketing materials meet standards for appearance and content Management of the company Linked In and other social media pages including You Tube and other valuable networking opportunities They will be responsible for creating a weekly cadence of posts highlighting various activities and products and they will decide how to leverage posts to gain inquiries for equipment sales.

Manage all aspects of tradeshow coordination including signage, booking of space, research ROI, lead capture and follow-up strategies. Work with the sales team to see what materials and content is needed to secure the “sale before the sale.” Manage website content and blog pages Monitor SEO performance and Google Ads campaigns Research new markets and companies for targeted and direct campaigns.

Work with content generator to produce blogs, white papers, case studies and other content marketing material Coordinate print and video production for new products and direct product launch timing and execution Organize content for quarterly newsletter and distribution Manage email marketing platform Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice. Requirements:
Associate or bachelor’s degree in Marketing, Sales, Communications, or a related field Minimum of 3 years of professional marketing experience Proficiency with Microsoft Office Suite

Experience with Google Analytics and SEO best practices

Experience with marketing automation and CRM tool Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Photo and video editing skills are a plus Strong organizational and project management abilities Excellent written and verbal communication skills Ability to work collaboratively across multiple departments and handle multiple projects simultaneously Requires a Driver’s License These descriptions reflect the principal functions of the job for the purpose of job evaluation.

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