Marketing Co-Op Intern

Job Description:

Role Overview

We are seeking a motivated and analytical Marketing Co-Op to support our strategic initiatives through primary and secondary market research. This role will contribute directly to identifying new market segments, understanding customer needs, and informing growth strategies across our product portfolio. In addition to supporting ongoing projects, you will lead a capstone research project aimed at identifying new market opportunities and presenting actionable insights to senior leadership.

This is an excellent opportunity to gain hands-on experience and contribute to impactful projects within a division of a market-leading Fortune 300 organization

Key Responsibilities

• Conduct primary research through surveys, interviews, and field studies to gather customer insights.
• Perform secondary research using industry reports, databases, and academic sources to analyze market trends and competitive landscapes.
• Support segmentation analysis across multiple levels (e.g., industry verticals, application types, geography, customer profiles).
• Assist in synthesizing research findings into actionable insights and presentations for internal stakeholders.
• Collaborate with cross-functional teams including Product Management, Sales, and R&D to align research with business objectives.
• Maintain organized documentation of research sources, methodologies, and findings.

Required Skills & Competencies

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Detail-oriented with a passion for uncovering insights.

Preferred Qualifications

• Currently pursuing a master’s degree in Marketing, Business, Economics, or a related field.
• Prior internship or project experience in market research or strategy is advantageous.
• Minimum cumulative 3.0 GPA.

What You’ll Gain

• Hands-on experience in strategic marketing within a technical B2B environment.
• Exposure to real-world market segmentation and growth strategy development.
• Mentorship from experienced marketing professionals.
• Opportunity to contribute meaningfully to high-impact projects.

Compensation Information:

The target compensation for this role is $24.00 to $29.00/hour.

This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.