Director of Marketing

Oversight:
Marketing Operations, Player Development, Events & Promotions

Salary Range: $91,994 - $137,991

Typical Starting Wage Range: $91,994 - $114,992

Final date to receive applications:
November 18th

Fortune Bay Resort Casino is seeking an experienced, strategic, and results-driven Director of Marketing to lead the property's marketing, player development, entertainment promotion, branding, database marketing, digital engagement, and public relations efforts. Reporting directly to the General Manager, this leadership position is responsible for driving gaming and non-gaming revenue, increasing market share, enhancing guest loyalty, and supporting the long-term economic goals of the Bois Forte Band of Chippewa.

The Director of Marketing serves as a key member of the executive leadership team and oversees marketing initiatives for the casino, hotel, marina, RV park, golf course, dining venues, entertainment offerings, and special events. The successful candidate will combine data-driven decision making with innovative marketing strategies to attract new guests, retain existing players, and strengthen Fortune Bay's position as Northern Minnesota's premier gaming and resort destination.

The Director of Marketing is responsible for the following duties:

• Develop and implement comprehensive annual marketing and advertising plans supporting Fortune Bay's strategic and financial goals.
• Drive revenue growth across gaming and non-gaming business units.
• Identify market opportunities throughout Minnesota, Wisconsin, North Dakota, and the Upper Midwest.
• Analyze customer trends, competitive properties, player behavior, and market conditions to maximize profitability.
• Present marketing performance, forecasts, and strategic recommendations to executive leadership and Tribal leadership.
• Direct all casino promotions, tournaments, special events, giveaways, and rewards club programs.
• Oversee host and player development functions to grow VIP and premium player segments.
• Utilize player tracking and database analytics to improve guest visitation, frequency, and spend.
• Develop reinvestment strategies that maximize guest profitability while maintaining strong promotional ROI.
• Monitor gaming revenues, player trends, and competitive activity.

• Lead customer relationship management (CRM) and database marketing initiatives.
• Manage player segmentation, direct mail, email campaigns, mobile marketing, and targeted offers.
• Continuously improve rewards club participation, carded play, and guest retention.
• Ensure integrity and effectiveness of all guest database systems.

• Promote Fortune Bay's hotel, golf course, marina, RV park, restaurants, bars, and entertainment venues.
• Develop seasonal campaigns that capitalize on Minnesota's tourism, recreation, and outdoor markets.
• Collaborate with operations leaders to create packages and promotions that increase resort visitation and length of stay.
• Strengthen Fortune Bay's reputation as a destination resort on Lake Vermilion.

• Oversee website strategy, digital advertising, social media, online reputation management, and content development.
• Drive customer acquisition through digital channels and emerging technologies.
• Ensure brand consistency across all communications and guest touchpoints.
• Monitor and analyze digital marketing performance metrics and optimize campaign effectiveness.

• Direct marketing efforts for concerts, special events, tournaments, golf outings, and community activities.
• Develop partnerships that increase exposure and drive visitation.
• Support community outreach initiatives that reflect the values and culture of the Bois Forte Band of Chippewa.
• Serve as a brand ambassador for Fortune Bay within the community and tourism industry.
• Develop and administer annual marketing and advertising budgets.
• Measure marketing effectiveness through ROI, customer acquisition costs, revenue growth, and visitation metrics.
• Manage agency, vendor, sponsorship, and media relationships.
• Oversee marketing procurement and contract negotiations.

• Recruit, develop, coach, and evaluate marketing team members.
• Foster a culture of collaboration, professionalism, accountability, innovation, and guest service excellence.
• Establish departmental goals and performance standards.
• Serve as a mentor and leader across the…