Manager, Camp Enrollment and Engagement

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Full Time Lake Hubert, MN, US

Salary Range: $55,000.00 To $65,000.00 Annually

Cote Hospitality is seeking a Manager, Camp Enrollment and Engagement to lead new camper enrollment growth for Camp Lincoln and Camp Lake Hubert. This role manages the sales and enrollment process from initial inquiry through registration, builds prospective family relationships, and ensures a thoughtful handoff to the Camp Directors. The incumbent supports referrals, retention, and re-enrollment in partnership with camp leadership, with camper enrollment as the primary focus.

About Cote Hospitality:
For over 100 years, this family-owned company has distinguished itself by providing unique, transformative experiences and exceptional memories. Our resorts provide an array of services including accommodations, golf, spa food and beverage, retail, equestrian and conference/event opportunities. Our camps provide transformational memories that our attendees carry with them forever. The Cote Family has invested in its current ventures and is poised for further growth.

COTECares
Cote Cares is our “Way of Life”. We believe in enriching the lives of those within our community and this inspires us to create exceptional experiences and memories.

Our associate journey begins and ends with a positive work environment and experience for our team. Cote Cares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special. Whether it be through community involvement or internally working with each other, Cote Cares expresses our world and what we want it to be.

Career Pathing and Growth:
With demonstrated success and potential, this role could lead to additional opportunities in Sales, Business Development or Camp Administration throughout the organization.

Duties and Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and implement sales processes and enrollment strategies for both camps, prioritizing new camper acquisition and referrals while supporting returning camper retention and re-enrollment in partnership with the Camp Directors.
• Work with the Camp Directors to establish annual enrollment and related revenue goals by camp and session within approved capacity and cabin-placement guidelines.
  • Achieve and exceed defined sales and enrollment goals through disciplined prospecting, timely follow-up, relationship development, and conversion.
• Serve as a primary point of contact for prospective families from initial inquiry through enrollment, then support preparation for camp in coordination with the Camp Directors or their designees.
• Build and maintain relationships with prospective camp families through clear communication of programs, offerings, tuition, policies, and experiences. Establish a consistent handoff following enrollment, providing Camp Directors with relevant family background, communication history, expectations, and camper interests. Camp Directors and/or their designees remain the primary relationship leaders for enrolled and returning families; support re-enrollment and retention outreach in coordination with them.
• Proactively generate and follow up on leads through outreach, referrals, school and community partnerships, camp fairs, tours, regional presentations, camp movie showings, and virtual and in-person events. Develop a structured referral approach that engages current families, alumni, and other camp advocates in introducing prospective campers.
• Manage the sales pipeline, CRM, and camp registration systems from initial lead through enrollment, maintaining accurate lead sources, family records, contact histories, follow-up activities, family interests, session preferences, enrollment status, and next steps.
• Develop consistent sales processes, follow-up expectations, and communication templates; train and support Camp Directors and other team members involved in prospective-family conversations and enrollment. Establish clear ownership, next steps, and timelines for active leads to support accountability for follow-up.
• Prioritize filling camper sessions. Support group or shoulder-season opportunities only as agreed with camp…