Marketing Demand Generation Specialist Job Medina Minnesota USA,Sales

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Marketing Demand Generation Specialist

Marketing General- G&A Full Time Professional Minneapolis Medina, MN, US

$65,000.00 To $80,000.00 Annually

Primary Impact

Evolving Solutions is a leading technology solutions provider that helps clients modernize and automate their mission-critical applications and infrastructure to support business transformation. Our business is client-centric consulting and delivery of technical solutions to enable modern operations in a hybrid cloud world.

We are looking for a Marketing Demand Generation Specialist to play a key role in Evolving Solutions growth. This role bridges Marketing and Sales by identifying and engaging prospects and priority accounts, managing and nurturing leads, developing account intelligence, and coordinating personalized outreach until they are ready for sales engagement. The Marketing Demand Generation Specialist executes demand generation programs and account-based marketing programs that turn that turn campaigns, events, targeted account activity, and other initiatives into qualified leads and pipeline.

Evolving

Solution Core Values

Do the Right Thing:Do what is right every day. Your personal integrity and the reputation of Evolving Solutions depends on this

Be a Team Player:Evolving Solutions is better when everyone is together. The ability to solve problems as a team for our clients and partners is Evolving Solutions’ strength and differentiation

Be Humbly Confident:Possess knowledge and experience to deliver at the highest level, while maintaining the willingness to learn more and the humility to recognize you will never know it all

Role Description Business Development and Nurture:

Engage prospects through personalized outreach to generate qualified sales conversations and leads
Execute targeted outbound outreach for priority accounts and partner campaigns
Conduct personalized follow-up via email, phone, and social channels
Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub

Account-Based Marketing (ABM):

Develop and execute targeted activities to engage priority accounts
Develop and maintain account intelligence for priority and target accounts, including business priorities, technology environment, key stakeholders, relationships, and engagement history
Identify key stakeholders, and decision-makers within target accounts; ensure information is in Sales Hub
Leverage account-specific messaging, outreach, and engagement strategies based on direction from Sales and Product Marketing
Execute direct marketing campaigns to targeted accounts through email, digital, social, and events
Coordinate multi-touch account engagement across Marketing, Sales, partners, and events
Monitor account engagement and intent signals and adjust outreach based on account activity

Campaign Execution:

Execute campaigns and sales plays
Coordinate campaigns and sales play assets and timelines with Product Marketing
Build, launch, and maintain partner campaigns in Sales Hub
Build campaign audiences, lists, workflows, and follow-up sequences
Track campaign performance and continuously optimize
Maximize lead generation activities at events to maximize engagement, generate qualified leads, and drive better event outcomes
Identify targets attending events and develop pre-event outreach campaigns to drive attendance
Actively engage prospects at events, rather than simply scanning badges, capturing meaningful qualification information and next steps
Execute structured post-event follow-up and outreach for initial meetings/conversations

Lead Management:

Own intake, qualify, and track of…