Sr Planner, Customer Marketing

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Description

Looking for a job that can grow into a lifelong career? At Lactalis USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed.

Job Type: Full-time

Description

Looking for a job that can grow into a lifelong career? At Lactalis USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed.

Lactalis is the world leader in dairy—a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Every day, we’re proud to produce award-winning dairy products that bring people together every day.

The US offers an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, Président specialty cheeses and butters, Kraft natural and grated cheeses, Break stone’s cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi’s, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with sour cream and a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values—
Ambition
, Engagement
, and Simplicity
. We’re building a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION
, your STORY
, and how your EXPERTISE can help us make an impact.

Requirements

From your PASSION to ours

The Midwest Yogurt portfolio, led by the Yoplait, GoGurt, :ratio and Oui brands, continues to have solid growth in traditional brick & mortar and has quickly accelerated in the growing digital commerce channel, over-indexing in digital penetration versus competitors. Our brands continue to be well-positioned for further growth with a highly valuable Millennial shopper. The Midwest Yogurt Customer Marketing Planner, responsible for ensuring strategic US Yogurt commerce-focused marketing efforts, is critical to unlocking further growth in the digital channel as well as accelerating our business across traditional brick & mortar.

This role is responsible for leading the planning, execution, and management of Lactalis Midwest Yogurt omnichannel marketing programs and initiatives for key retailers and will partner cross functionally with the Marketing, Sales, and Agency teams to deliver strategic and optimized plans unlocking growth. This role requires customer, shopper marketing and/or sales experience with a proven analytical skill set.

From your EXPERTISE to ours

Strategic Planning

• Develop tailored retailer-specific plans for both a mix of regional and Tier 2/Tier 3 customers, aligning brand priorities, retailer needs, and key periods. This includes briefing, volume forecasting, budget allocation, KPI tracking, and ongoing plan adjustments.

Customer First

• Be the expert on the specific managed retailers (state of their business, pillars for growth, in-store and online programs, KPI’s); build relationships with their Retailer Marketing teams to gain visibility and understand their challenges, growth objectives & priorities.
• Act as the go-to omnichannel resource for the Midwest Yogurt field sales and marketing teams, providing recommendations tailored to retailer goals and business needs.
• Support sell-in and customer meeting needs for specific managed retailers.

Executional Excellence

• Pioneer timely omnichannel marketing plan execution for key retailers, covering briefing, audience targeting, media/budget planning, creative development, and in-market execution.
• Deliver post program analyses and future recommendations based on measurable results.
• Lead development of online creative assets (Mobile Ready Hero Images, carousel assets) for…