Marketing Specialist

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The Marketing Specialist supports the execution of marketing initiatives and brand strategy across multiple mediums. This role is hands‑on and detail‑oriented, assisting with the coordination and delivery of campaigns, content, and events, both internal and external, that enhance our brand presence and engage our audiences. Responsibilities include executing automated email campaigns, updating website and landing pages, writing and formatting marketing collateral (such as flyers, presentations, mailers, program packets), social media, public relations materials, events/conferences, menu marketing support, detailed reporting, and more.

The Marketing Specialist responsibilities also include all aspects of project management: timelines and deadlines, RACI management, budget monitoring, cross‑functional progress reporting, post‑program performance review, and more.

• Create operational process reviews and in‑house communication as needed
• Coordinate and execute marketing campaign plans and creative concepts alongside cross‑functional partners, helping bring ideas to life through organized timelines and consistent brand application
• Analyze market data, competitor activities, and campaign performance to identify insights, inform decisions, and conceptualize effective strategies to achieve financial and sales targets
• Create and execute online and offline marketing tactics and content (with a concentration on email, digital ads, microsite/landing pages, and online forms) that support driving qualified leads and responses for both Dealers and Customers (Direct Borrowers)
• Use of persuasive writing skills to attract and engage customers
• Coordinate social content strategy and manage implementation; additional responsibilities for ongoing reporting on engagement and performance metrics that inform strategic optimizations (i.e., Linked In or other B2B platforms)
• Support work to define audience targets and reach methods within CRM systems and execute ongoing campaigns
• Collaborate with Sales to ensure all marketing material is up to date, accurate, and consistent across channels
• Create co‑branded marketing collateral for Dealer relationships and a uniform onboarding experience for new accounts
• Design marketing materials and visual assets using graphic design software (i.e., InDesign, etc.), including automation software and service integrations (i.e., Marketo, etc.)
• Engage Dealers and Customers on occasion for research, testimonials, sales promotions, and education purposes
• Drive execution of the brand’s online reputation, including third‑party review sites, and manage all public relations activities to enhance the company image
• Collaborate with trade show partners and Dealers to develop high-impact visual and written content and promotions for events or conferences.
• Support Dealers with marketing operations, microsite implementation, webinars, presentations, education, etc.
• Develop a detailed project plan to monitor and track progress, timelines for pending tasks, and project goals as set by Marketing leadership
• Assist in defining project scope and objectives, involving all relevant stakeholders to ensure accuracy and feasibility
• Draft copies, open briefs, manage project queue, and coordinate the creation of marketing materials
• Handle various administrative marketing duties, including association registrations, trade show requirements, and corporate sponsorship commitments as set by Marketing leadership
• Track campaign and promotion performance, prepare performance reports, and support the analysis process
• Document and summarize next steps for marketing‑led meetings
• Independently identify process needs and create work stream efficiencies
• Maintain an immersive learning approach, seeking to know and understand industry and Dealer motivations, communication & competitive trends, and emerging technology
• Oversee marketing project/budget trackers and day‑to‑day needs
• Collaborate with Senior Sales Operations Director to customize rates and tech tools for Dealer branding
• Responsible for internal marketing platforms…