Digital Marketing & Analytics Specialist

Digital Marketing & Analytics Specialist

This range is provided by Gooseneck Implement. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$50,000.00/yr - $70,000.00/yr

At Gooseneck Implement, our purpose is to enable our employees and customers to lead a fulfilling life. Rooted in our core values of Genuine Passion and Genuine Gratitude, we operate with integrity, accountability, and resolve. As a trusted partner in the Ag equipment industry, we create an optimal business environment, ensuring success for our employees and customers.

About the Position:

Department:
Marketing

Reports to:

Marketing Manager

Summary:

We’re looking for a data-driven Digital Marketing Specialist to join our team. This role is all about the back end of marketing—digging into numbers, pulling insights, and making sure our digital strategies are backed by data. Candidate will own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms while collaborating with the marketing team to strengthen existing campaigns, contribute creative improvements, and assist with traditional marketing responsibilities as needed.

Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.

• Own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms.
• Track website performance, audience behavior, and campaign effectiveness across channels.
• Analyze algorithms and trends to optimize campaigns and improve ROI.
• Build and present regular reports on digital marketing performance—translating data into clear, actionable insights.
• Work closely with the marketing team to recommend and adjust tactics based on performance data.
• Support SEO/SEM initiatives with keyword tracking, website traffic analysis, and ongoing performance monitoring.
• Manage dashboards and data visualization tools to keep leadership informed.
• Assist in the development and implementation of a marketing plan.
• Assist in the development and implementation of a merchandising and display strategy.
• Assist in the development of a brand strategy including the creation, implementation and enhancement of the dealer brand.
• Implement the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals.
• Lead the development, communication, and assessment of marketing tactics (e.g. employee newsletter, social media, advertising, promotions, incentives, events, etc.) that reach targeted prospects.
• Monitor market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding.
• Define customer segments and determine how to pursue segments through targeted solutions and services required.
• Define and manage the customer experience process (e.g. event planning committee, customer focus groups and post event customer feedback surveys, etc.).
• Define and assist in managing the advertising budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.).
• Act as a liaison between the dealership and manufacturers’ marketing personnel and leverage manufacturing marketing resources.
• Ensure appropriate marketing and public relations communications for all departments.

• 3+ years experience in digital marketing analytics.
• Proven ability to communicate effectively one-on-one and within a group.
• Familiar with John Deere and competitive products.
• Solid understanding of algorithms (search, social, digital ad platforms) and how they impact performance.
• Strong skills in reporting, data analysis, and turning insights into action.
• Detail-oriented, analytical mindset with the ability to explain complex data in a clear, simple way.
• Bonus:
  Experience with CRM data, PPC campaign reporting, or SEO/SEM strategy.
• Bachelor’s Degree in business or marketing or equivalent experience.

You’ll be the go-to data expert on the team, making an impact by ensuring our marketing strategies are grounded in analytics. If you love numbers, reporting, and figuring out the “why” behind digital performance, this role is for you.

Mid‑Senior level

Full‑time

Marketing and Sales

Agriculture, Construction, Mining Machinery Manufacturing