TransLash Media - PT Website Content Manager

Trans Lash Media - PT Website Content Manager

Location:
Remote within the United States

Employment Type:
Part-time, 25 hours per week

Trans Lash tells trans stories to save trans lives. As a trusted source for journalists, thought‑leaders, movement activists, researchers, and those wanting to know about trans people, we produce narratives about and for the trans community––accurately and reliably. At a time when disinformation about trans people is being used to undermine democracy and human rights, Trans Lash serves as a beacon of hope through the voices of our community that we share with the world.

As an organization, we value diversity and encourage all of those with the required skills and experience to apply.

Trans Lash Media is seeking a strategic, detail‑oriented, and collaborative Website Content Manager with a strong background in SEO, digital storytelling, and user‑focused web content. This role will lead and support our digital content efforts with a core emphasis on optimizing, staging, and enhancing website content including blogs, Trans Lash Wire articles, resources, and more, and ensuring that everything we publish is engaging, accessible, and aligned with best SEO practices.

The ideal candidate will play a critical role in how our audience experiences our content and has a strong, strategic understanding of how content drives engagement and visibility across the digital ecosystem. Availability is required during East Coast business hours (9 AM–5 PM ET), with occasional evening and weekend support as needed.

• Audit, edit, optimize, and maintain existing website content with a focus on UX, SEO, and accessibility.
• Create, stage and format new website content, including but not limited to blog posts and Trans Lash Wire articles, ensuring alignment with editorial and brand standards and SEO practices.
• Recommend and execute discoverability and engagement optimizations, including internal linking strategies, on‑page improvements, while incorporating AI‑driven SEO and GEO landscape trends.
• Execute, implement and maintain SEO and SOP best practices across digital content, including metadata, headers, visual elements, internal links, alt text, etc.
• Monitor content performance and propose optimizations based on data insights and search trends.
• Collaborate with colleagues, writers, editors, and others to align on content strategy, publishing workflows, and editorial calendars and to enhance digital storytelling across website content.
• Perform additional digital and administrative tasks to support the Director of Digital & Social Media as needed.

The above job description is not intended to be an all‑inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

• Demonstrated experience creating and optimizing content for web platforms and for historically marginalized communities, including those who are LGBTQ+.
• 3‑5 years experience in digital content production, SEO writing, website management, or similar roles.
• Expert understanding of SEO best practices and content performance tools.
• Strong command of grammar, AP Style (or similar), and plain language principles.
• Experience working with CMS platforms (Word Press), Google docs, and collaborative editing.

• Proven ability to collaborate across diverse cultures, backgrounds, and perspectives.
• Strong interpersonal, communication, and relationship‑building skills.
• Skilled in balancing creative ideas with data‑driven thinking.
• Highly organized with the ability to manage multiple projects and priorities.
• Effective time management and proactive planning from concept to execution.
• Self‑motivated, ambitious, and entrepreneurial in approach.

• UX‑Driven Storytelling: Develop digital content and strategies that engage historically marginalized communities, including transgender, non‑binary, and gender non‑conforming folks, while supporting user‑experience.
• SEO‑First Thinking: Write and optimize content to improve visibility and organic reach.
• Detail‑Orient…