Product Design Lead

About Goodbill

At Goodbill, our mission is simple:
drive down the cost of hospital care for everyone.

Americans and their employers spend nearly half a trillion dollars every year on hospital care, with a meaningful portion wasted on unnecessary services, billing errors, and administrative friction. Goodbill uses AI and software to remove those costs, identify overspending, and empower patients to actively participate in their care.

Our approach has been recognized widely.
TIME Magazine named Goodbill one of the Best Inventions of 2023
, highlighting our ability to flag unnecessary services and negotiate waste out of hospital bills. Since then, we’ve expanded to serve over 5,000 employers and 250,000 patients
, partnering deeply with TPAs to deliver savings upstream for self-funded plans.

Along the way, we’ve earned accolades like the BBB Spark Award and the Front CSAT Award (2025) for outstanding customer satisfaction, while drawing attention from national press. Backed by top venture firms including Eniac, Maveron, Founders’ Co-op, Reach Capital, and Liquid2
, we’re building the trusted infrastructure to make hospital care cost less.

We’re hiring a Product Design Lead to own the end-to-end design of everything Goodbill builds: from complex enterprise workflows used by healthcare administrators to simple, delightful consumer experiences that help patients understand and reduce their medical costs.

This is a foundational role. You'll inherit an early-stage Figma component library and transform it into a scalable design system. You'll work directly with our CTO and CEO (who currently serves as the product designer) to establish the design function, raise the bar on every surface of the product, and help shape Goodbill's evolving brand positioning. You'll design for 3–4 engineers shipping up to 20 times a day, which means your work needs to be clear, decisive, and fast enough to keep pace with a team that doesn't wait.

Goodbill sits at a rare intersection: enterprise-grade B2B tools that manage claims, automate financial assistance applications, and route complex workflows, alongside consumer UX that needs to feel as effortless as the best apps. You'll own both, roughly 50/50, and should be thrilled by the range.

We believe the best healthcare software should be the easiest software. Your job is to make complex things feel simple, or at least feel simple at first blush, for claims teams, patients, and everyone in between.

• Own product design end-to-end. From discovery and customer conversations through wireframes, prototypes, high-fidelity mocks, and production. You're responsible for the full arc. You'll talk to customers daily: joining sales calls, customer syncs, running user research, sitting in on support tickets, whatever it takes to build the right thing.
• Build the design system. Take our nascent Figma component library and turn it into a real system that is consistent, scalable, and opinionated enough to accelerate engineering throughput dramatically.
• Design for AI-native experiences. Rethink traditional healthcare workflows through the lens of what AI makes possible. You're not adding AI to existing patterns; you're designing new patterns that couldn't exist without it.
• Ship to production. Use AI-assisted development tools (we use Devin, but you're welcome to use Claude Code, Cursor, Codex, or whatever you prefer) to take your designs from Figma to deployed code, even if incrementally. You'll be empowered and expected to close the gap between design and production yourself.
• Shape brand and positioning
  . Goodbill's visual identity is always evolving. You'll have a strong voice in where it goes, always ensuring we present a sharper, more intentional expression of who we…