Sales Trainer

• Assess training needs with sales leadership, using performance data, ride-alongs and representative feedback.
• Design onboarding, product, and sales-skills curricula using instructional design models such as ADDIE or SAM.
• Build learning content for multiple formats: instructor-led, virtual, e-learning, microlearning, job aids, and role-play scenarios.
• Translate technical product information into clear, customer-focused selling content.
• Develop vertical-specific training on customer needs in markets such as agriculture, mining and aggregates, waste and recycling, chemical and energy, and transportation and logistics.
• Facilitate engaging in-person and virtual sessions for groups of all sizes.
• Apply adult learning principles - experiential learning, spaced practice, scenario-based learning, and immediate application on the job.
• Coach representative one-on-one and equip sales managers to reinforce training in the field.
• Lead training programs for products, sales methodology, and CRM use.
• Administer the learning management system (LMS): enrollments, learning paths, completions, and reporting.
• Create content with authoring tools (e.g., Articulate 360, Adobe Captivate, Camtasia) and run virtual sessions on Teams or Zoom.
• Partner with sales operations to integrate training with CRM workflows and sales enablement platforms.
• Other duties as assigned.

The Sales Trainer position has overall responsibility of continuously developing Sales skills for all territory and national account teams. The position will work in cooperation with the VP of Sales and Marketing, the Regional Directors, and individual Sales team members to ensure that each member of the team has a clear individual education plan and that they are progressing along the agreed upon path.

• Assess training needs with sales leadership, using performance data, ride-alongs and representative feedback.
• Design onboarding, product, and sales-skills curricula using instructional design models such as ADDIE or SAM.
• Build learning content for multiple formats: instructor-led, virtual, e-learning, microlearning, job aids, and role-play scenarios.
• Translate technical product information into clear, customer-focused selling content.
• Develop vertical-specific training on customer needs in markets such as agriculture, mining and aggregates, waste and recycling, chemical and energy, and transportation and logistics.
• Facilitate engaging in-person and virtual sessions for groups of all sizes.
• Apply adult learning principles - experiential learning, spaced practice, scenario-based learning, and immediate application on the job.
• Coach representative one-on-one and equip sales managers to reinforce training in the field.
• Lead training programs for products, sales methodology, and CRM use.
• Administer the learning management system (LMS): enrollments, learning paths, completions, and reporting.
• Create content with authoring tools (e.g., Articulate 360, Adobe Captivate, Camtasia) and run virtual sessions on Teams or Zoom.
• Partner with sales operations to integrate training with CRM workflows and sales enablement platforms.
• Other duties as assigned.

• Bachelor's degree in business, education, communications, or a related field, or equivalent experience.
• Minimum of three (3) years in sales training, sales enablement, or corporate training, including designing and delivering programs for B2B sales teams.
• Proficient in Microsoft Office products - specifically Excel, Word, Outlook, and PowerPoint.
• Hands‑on proficiency with:
• An LMS (e.g., Cornerstone, Docebo, TalentLMS, SAP Success Factors Learning)
• E-learning authoring tools (e.g., Articulate Storyline/Rise, Adobe Captivate)
• Video and screen-capture tools (e.g., Camtasia, Vyond)
• Virtual classroom platforms (Microsoft Teams, Zoom, Webex

• Proven use of ADDIE, SAM, or similar models to take a program from needs analysis through evaluation.
• Working command of adult learning theory (Knowles' andragogy, Kolb's experiential learning cycle, the 70-20-10 model) and how to apply it to adults with real quotas and limited time.
• Experience training sellers of industrial equipment, capital goods, or technical products.
• Experience with Salesforce or another CRM.
• Experience building training for a vertical or national accounts sales team.
• Solid understanding of the B2B sales cycle, consultative selling, and pipeline management.
• Confident, engaging presenter who can read a room and adjust in real time, in person and…