Senior Digital Marketing Executive; Health-Tech Venture: 友

The Opportunity:

Build Hong Kong's Premier Digital Health Platform

Be part of a ground-floor opportunity to shape the future of healthcare in Hong Kong. We are a Fimmick’s 「50+友」, the city’s largest and most engaged digital community for the 50+ demographic.

Our mission is to build the region’s dominant digital health platform, delivering personalized health journeys for a rapidly growing “Silver Senior” population. With a combined community reach of over 1,000,000 and access to cutting-edge AI technology, we are poised for explosive growth.

As our Senior Digital Marketing Executive, you will be a key player in this mission, executing the campaigns that will grow our platform, engage our community, and connect users with trusted health solutions.

• Execute & Optimize Growth Campaigns: Design and manage multi-channel digital marketing campaigns (Social Media, Content, SEM, SEO) to promote our exclusive products and drive user acquisition.
• Champion the Growth of our Digital Platform: Play a pivotal role in the launch and subsequent growth of our new website and app, transforming it into the key resource for the 50+ community.
• Co-create Authoritative Health Content: Work directly with various clients and Fimmick’s content team to produce and distribute engaging, credible health content (articles, videos, infographics) from our Health Content Studio.
• Engage and Nurture a 230,000+ Strong Community: Manage the 「50+友」 social media channels (155k+ followers, 76k+ group members), fostering trust, driving conversations, and gathering insights to inform our strategy.
• Leverage a Cutting-Edge AI & Martech Stack: Utilize Fimmick’s proprietary AI Agents Platform
  , Data Hub, and KOC management tools to personalize content, target audiences effectively, and measure campaign performance with precision.

• Experienced Digital Marketer: You have 3-5 years of hands-on experience across the digital marketing spectrum, including social media management, content marketing, SEO/SEM, and analytics.
• Mission-Driven: You are passionate about health, technology, and making a tangible, positive impact on people’s lives. Experience or a strong interest in the healthcare or wellness sector is a major plus.
• Community-Focused: You understand how to build and nurture an online community, with empathy and an authentic voice that resonates with the 50+ demographic.
• Data-Informed: You are comfortable using analytics tools to track performance, derive insights, and make recommendations for campaign optimization.
• Collaborative & Proactive: You thrive in a lean, fast-paced team environment and are excited by the prospect of building something new.
• Bilingual Communicator: Excellent written and verbal communication skills in both Chinese (Cantonese) and English are essential.

• Build from the Ground Up: This isn’t a maintenance role. You will be a foundational member of a new venture, with a direct impact on its success and culture.
• The Best of Both Worlds: Benefit from the agility of a startup combined with the backing of two industry leaders: our partner’s clinical trust and Fimmick’s digital marketing power.
• A Massive Head Start: You won’t be starting from zero. You will inherit a highly engaged community of over 230,000 followers and a library of 1,000+ content pieces.
• A Front-Row Seat to Health-Tech Innovation: Gain invaluable experience in the rapidly growing Health-Tech and AI marketing space, working with a proprietary technology stack and a clear vision for the future.

Be a Transformation Pioneer:
Join a company at the forefront of the AI revolution, helping businesses achieve genuine transformation.

Represent a Powerful Platform:
Sell a comprehensive, all-in-one suite of tools that offers holistic customer understanding, predictive capabilities, and enhanced personalization.

Drive Tangible Results:
Offer solutions designed to deliver clear, measurable ROI and tangible business outcomes for your clients.

Supportive & Innovative Culture:
Be part of a team that thrives on innovation and provides a collaborative environment for professional growth.

We offer attractive remuneration package, commensurate with candidates’ qualification and experience. Interested parties, please send your application letter, detailed CV including date of availability and current and expected salary by clicking “APPLY NOW”.

Only short-listed candidates will be notified for an interview.

All information received will be kept in STRICT CONFIDENCE and only for employment related purpose.