Digital Design Director

All roles at TZLA demand exceptional performance and dedication. Before applying, please understand:

We maintain extremely high standards and expect consistent excellence

The work environment is fast‑paced with ambitious deadlines

You must be comfortable with rapid changes and quick decision‑making

We expect proactive problem‑solving and independent thinking

Only apply if you thrive in high‑performance environments and are committed to delivering outstanding results.

TZLA is seeking a proven Digital Design Director to own the end‑to‑end experience vision and operating model for member‑facing and internal journeys. Reporting to the COO, this role leads Experience Design and owns UX, UI, and content strategy across Admissions, Onboarding, Community, Support, Marketing, and internal tools. You will scale capability, orchestrate omni‑channel journeys, and embed research and AI so that every touchpoint feels intentional, trustworthy, and measurable.

• Establish journey governance across web, email, groups, and support
• Define KPIs for conversion, activation, retention, and donation readiness and drive weekly movement
• Research activation at scale
• Build mixed‑methods research, store observation, and rapid testing loops
• Maintain a searchable insights repo and decision log in Notion
• AI enablement and team upskilling
• Identify high‑leverage AI use cases. Set quality guardrails and training paths
• Publish playbooks that reduce cycle time without sacrificing rigor
• Design operations and systems
• Ship tokens, components, and content patterns for web, email, and docs
• Define intake, prioritization, critique, and review gates. Enforce standards
• Cross‑functional delivery and vendor management
• Partner with Operations, Engineering, and Member Experience to scope, prototype, validate, and ship
• Select and manage vendors for burst capacity. Hold to outcomes, SLAs, and quality bars
• Org design and capability building
• Calibrate roles, ladders, and coaching plans. Create a psychologically strong, high‑throughput team
• Roadmap and OKRs
• Co‑own quarterly OKRs with COO and CX leadership. Balance quick wins with foundational bets
• Write crisp briefs and design lean Figma assets. Unblock quickly with pragmatic decisions and implementation notes
• Measurement and accountability
• Define the event taxonomy with CX and Ops. Instrument releases and publish weekly readouts

• 12-20 years in experience, product, or digital design with measurable business impact
• 5+ years leading multi‑disciplinary teams or functions (e.g., product design, content, research, design ops)
• Track record of standing up or maturing research and design functions that move core funnel, activation, or retention metrics
• Demonstrated effectiveness working with Operations, Data, Legal, Finance, and external vendors on complex journeys

• Journey orchestration platforms, experiment design, and usability testing
• Automotive, retail, or complex service journeys with offline handoffs
• Documentation UX and knowledge bases (e.g., Help Kit or similar)
• Funnel and email journeys within CRM tooling such as Go High Level

• Documentation & Knowledge Management
  • Notion - Wiki, project management, documentation systems
• Customer Management & Support
  • Go High Level  - CRM, forms, website, automations
  • Zendesk — Member and Admissions ticket management
• Communication & Community
  • Telegram — Internal communications and member groups
  • Google Workspace — Email and productivity suite
• Operations & Infrastructure
  • Inflow - Inventory and order management
• AI Solutions
  • MyAskAI — Knowledge management
  • Castmagic — Video processing

• Acquisition and funnels
  • Landing pages, lead magnets, quizzes, and application flows
  • Waitlist and referral mechanics, social proof modules, and FAQ blocks
• Admissions and donations
  • Value articulation and journey‑aligned pricing pages
  • Donation checkout flows, upsell paths, abandonment recovery, and win‑back journeys
• Onboarding and activation
  • Post‑acceptance onboarding, kit setup journeys, and milestone checklists
  • First‑week engagement prompts and core guidance content in Notion and email
• Member…