Director, Product Design

We’re seeking a visionary Director of Product Design to lead and scale our design organization, driving the strategy, execution, and evolution of our platform experiences. As a key member of the product leadership team, you will champion a user‑centered mindset, elevate design quality across the board, and ensure our platforms meet the emotional and practical needs of the groups we serve.

What you will do:

Define and Drive the Design Strategy

• Shape the vision and strategy for design at A Place for Mom

• Align design priorities with company and product goals, ensuring design efforts drive measurable business and customer outcomes

• Partner with Product and Engineering leaders to co‑create product strategies, influencing roadmaps and key company bets

• Translate the company vision into a clear north star and design direction that gives the team focus and clarity

• Leverage qualitative and quantitative research to guide decision‑making and demonstrate the impact of design over time

• Connect user experience to business performance, showing how great design builds trust, differentiation, and growth

Lead the Design Function

• Build and scale a world‑class product design team, attracting top‑tier talent across UX, UI, content design, and research

• Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence

• Evolve and maintain a unified design language across all platforms and touchpoints

• Own and scale our design system, ensuring consistency, flexibility, and adoption across teams

• Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team

• Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation

Collaborate Cross‑Functionally

• Partner closely with Product, Engineering, Data, and Marketing to co‑create customer‑centric solutions from discovery through delivery

• Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user

• Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning

• Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the user journey

Raise the Craft

• Set a high bar for design quality, clarity, and execution across all user experiences

• Guide designers through complex problems, providing strong design critique, coaching, and direction

• Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction

• Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users

Evangelize Design

• Advocate for the role of design in shaping strategy and creating differentiated user experiences

• Champion design thinking and human‑centered methodologies across the organization

• Present work clearly and persuasively to executives, peers, and cross‑functional partners

• Act as a public‑facing design leader when needed — representing the company at industry events, recruiting functions, or internal all‑hands

Required Skills &

Competencies:

• 8–12+ years of experience in digital product design, with 4+ years in a leadership role

• Proven success leading high‑performing design teams in a product‑driven company

• Deep understanding of UX, interaction design, visual systems, and accessibility

• Strong portfolio of shipped, user‑facing work — ideally across responsive web, mobile, and/or CRM platforms

• Excellent communication and storytelling skills; can influence execs and peers alike

• Experience building and scaling a design system from scratch or evolving existing systems

• Bonus:
  Background in healthcare, senior services, or other high‑empathy verticals

• Mission‑driven work that makes a real difference in families’ lives

• A culture that values craft, collaboration, and continuous learning

• The opportunity to lead design at scale during a pivotal growth phase

Compensation:

• Base Salary: $180,000 to $200,000 + 30% Bonus

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision insurance

  • Paid Time Off

About A Place for Mom

A Place for Mom is the leading platform guiding…