Head of Product-Led ; PLG

🌍 Global SaaS | $28M Series B Investment
📍 Barcelona/Prague or Remote in Europe

• Mission: Own self-serve and PLG as a full revenue engine for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where product does most of the work
  , and add humans only where ROI is highest.
• Primary Outcome:
  Maximize revenue from the self-served micro segment. Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
• Scope: Define and drive the PLG roadmap
  , map and continuously improve the post-signup journey
  , and set smart “when to human” rules (when to stay self-serve vs. route to Sales/CS).
• Team: Lead a dedicated PLG squad (~2–3 engineers from existing teams) with a fast experiment cadence and strong analytics foundation.
• Profile:
  Commercial PM with proven PLG wins in B2B SaaS
  , strong experimentation mindset and excellent UX instincts for onboarding/activation
  .

Powered by a January 2024 $
28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, Cloud Talk's AI-powered business communication platform helps 4,000+ sales and support team
s make customer experience the greatest competitive advantage for driving more revenue.

Cloud Talk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia
, Glovo and Rakuten
. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.

Cloud Talk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

We’re looking for a commercial, experiment-driven, and execution-focused Head of PLG to own and scale our Product-Led Growth (PLG) motion for micro customers.

Your mission is to turn self-serve into a full revenue engine – from acquisition and activation to expansion and retention – and to design flows where the product does most of the work
, bringing humans in only where the ROI is highest.

If you love building self-serve journeys that move real revenue numbers, this role is for you.

• Leadership & impact: Own a critical growth engine and shape how Cloud Talk wins in the long tail / micro segment.
• Direct influence: Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
• Innovation: Help build the leading AI-powered business calling platforms and push the frontier of PLG in B2B SaaS.

Own PLG as a revenue engine

• Take end-to-end ownership of the self-serve / PLG funnel
  : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
• Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes.

Design the post-signup journey

• Map and continuously refine the post-signup journey
  : from account creation to first successful call and ongoing usage.
• Reduce time-to-first-value with sharp UX, smart defaults, and in-product guidance.
• Identify and fix funnel drop-offs (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.

Set “when to human” rules

• Define and iterate on “when to human” rules – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
• Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the highest incremental revenue impact
  .

Run fast experiments with a dedicated squad

• Lead a PLG team of ~2–3 software engineers with a high-velocity, test-and-learn mindset.
• Maintain a sharp, prioritized PLG roadmap of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
• Ensure robust tracking, analytics and dashboards for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).

Partner across GTM

• Work closely with Marketing, Sales, CS, Rev Ops, and Data to…