Sr Product Marketing Manager; AI-Powered CX

Sr Product Marketing Manager (AI-Powered CX)

Own the messaging. Arm the field. Turn proof into pipeline.

About Waterfield

Waterfield Tech unifies CX technology implementation (CCaaS modernization), AI automation (conversational/agent‑assist), and tech‑enabled outsourcing into one integrated platform. We help enterprises lower cost‑to‑serve, improve CSAT, and scale with a pragmatic blend of human + AI.

The Mission

We’re seeking a strategic Product Marketing Manager to elevate go‑to‑market execution across Waterfield Tech’s unified CX platform. This role will shape how we position our integrated blend of contact center modernization, AI automation, and tech‑enabled outsourcing – showcasing how Waterfield helps enterprises lower cost‑to‑serve, improve CSAT, and scale with the right mix of human and AI.

You’ll be the connective force linking our solutions, our strategic partners (Avaya, Genesys, Five9, Cisco, AWS), and the executive decision‑makers we engage—CIOs, CFOs, and VPs of CX or Operations.

As Product Marketing Manager, you’ll define and operationalize the Messaging House for our integrated portfolio, package differentiated “door‑opener” offers and deliver sales‑ready enablement that improves SAL‑to‑SAO conversion and win rates. Your work will empower our Sales (Hunters and Client Success) and Demand Generation teams to scale proven plays and drive measurable impact across the business.

Position Responsibilities (other duties may be assigned)

• Positioning & messaging (you are the editor‑in‑chief)
  • Build and maintain the Messaging House: develop and own the core value proposition, messaging framework, and competitive positioning, from the Company narrative to priority vertical POVs (e.g., Healthcare, Financial Services) to persona messaging (CFO, CIO, VP CX, Ops).
  • Translate the integrated value of Technology + AI + CCaaS + services into crisp, financial and operational outcomes (containment, AHT/SLAs, CSAT, cost‑to‑serve, variable cost models).
  • Package 3 door‑opener offers (e.g., “AI cost‑to‑serve diagnostic,” “Premises to Cloud modernization brief,” “Managed CX quick scan”) with clear problem/impact/proof.
• Sales enablement that moves numbers
  • Ship the high‑impact sales tools, including the master first‑meeting deck (and vertical variants), battle cards, objection handlers, ROI snippets, talk tracks, and a proposal shell the field actually uses.
  • Run bi‑weekly field clinics; listen to 2‑3 call recordings/week; push release notes (“what changed & why”) so talk tracks evolve with the market.
  • Keep a living Proof Library (logos, metrics, case studies, quotes) and weave it into every artifact.
• Stand up lightweight win/loss: why we win, why we don’t, how to counter.
• Build competitor one‑pagers (positioning traps, landmines to avoid, differentiated proof).
• Brief leadership quarterly on trendlines (AI in CX, CCaaS roadmaps, BPO economics) and update the Messaging House accordingly.
• Partner & offer packaging
  • Co‑create joint value propositions with technology partners (Avaya, Genesys, Five9, Cisco, AWS); produce a partner‑co‑sell one‑pager and deck slice per ecosystem.
  • Enable Hunters with partner AE mapping language (why now, who to call, what to say).
  • Define and manage the core service packaging framework to ensure messaging consistency across all sales channels.
• GTM with Demand Gen (air cover you can measure)
  • Convert core product messaging and market insights into campaign briefs for Demand Gen (audience, problem, our unique promise, proof points, desired CTA, success metrics).
  • Author cornerstone content (1‑2 vertical POV pieces/quarter) to fuel webinars, ABM, and SDR follow‑ups.
  • Agree on lead taxonomies and support SAL quality by tightening the story, focusing on better conversions rather than inflating MQLs.

Success Metrics & KPIs (your scorecard)

We hire on outcomes, not activity. We’ll tune exact targets to territory/ACVs, but these are the guardrails:

• SAL to SAO lift:+5‑10 percentage points within two quarters on targeted plays.
• Competitive win‑rate:+5 pp in named vertical(s) vs. baseline.
• Sales enablement materials/deck adoption:>80% of Hunters using the current deck (tracked via enablement tool).

Program impact

• Influenced…