Head of Sales & Commercial Expansion

Beohemija is one ofthefastest-growing manufacturers of household detergents and cleaning products in Southeast Europe. With modern production facilities, continuous investment in innovation, and leading brands inour region, Beohemija is now entering thenext stage ofits development: expansion into key international markets, primarily across theEU andCEE.

Beohemija is part ofCE Industries, an international industrial group focused on innovation, accelerated growth, andlong-term value creation. Supported by strong production capabilities andscalable operations, we are ready tobuild a significant international footprint.

We are now looking for a Head of Sales & Commercial Expansion who will play a central role in shaping and executing Beohemija’s expansion strategy and new commercial opportunities

Lead and scale Beohemija’s commercial strategy — from developing go-to-market plans and establishing distribution networks, to building strong partnerships across Europe and other priority regions. We are seeking an experienced, proactive commercial leader from the FMCG/detergent industry with a proven track record in building and developing diverse markets. The appropriate candidate shall lead expansion strategy across all channels Beohemija operates as well as recover new opportunities

• Develop and execute the commercial and sales strategy.
• Build and manage a distributor network and key retail relationships across targeted markets
• Own the P&L ensuring sustainable and profitable growth
• Lead go-to-market execution, working closely with production, marketing, logistics, R&D and General services.
• Negotiate commercial terms, framework agreements, and joint business plans with distributors and retail partners as well as supervise the excellence and set the targets of own distribution
• Monitor competitive landscape, identify market trends, and propose new market opportunities
• Build, lead, and mentor a high-performing commercial & business development team
• Contribute to portfolio strategy and support the introduction of new products tailored to the markets
• Actively support group-wide strategic initiatives related to expansion and growth