VP of Product & Engineering Driven Digital Experience

Smalls is on a mission to make nine lives ten, building a brand and a digital experience that cat people genuinely love. Our website and product aren't just a storefront; they're the clearest expression of who we are and the engine of our growth. This role owns both.

We're looking for a VP of Product & Engineering to set the vision for our digital product, digital experience, and the technology that powers them — and to be accountable for the business results that vision delivers. Reporting to Ed (SVP, Growth & Data), you'll sit on the leadership team and act as the connective tissue between what we want the business to become and what we build to get there.

• Define a multi-year vision for our digital product and the platform beneath it, and turn it into a roadmap the team can rally around.

• Decide where to invest, what to build, and how team resourcing and tech stack need to shift to support that roadmap.

• Tie every call to the long-term vision and financial goals of the overall business in a way that is clear and motivating for the teams you lead.

• Hold the vision and the bar for everything a customer touches once they reach us — the onsite experience, paths to purchase and checkout, the account and subscription experience, and the product surfaces that keep them coming back.

• Bring a real perspective on how UX, merchandising, and onsite flows shape behavior, and make sure the experience we ship reflects the brand at its best.

• Own the product and experience metrics that ladder up to revenue — conversion, AOV, LTV, retention — and feel personally accountable for the topline you influence.

• Bring that commercial lens into every prioritization decision; be as fluent in the economics of the business as in the product.

• Build a shared agenda with Marketing across acquisition, retention, and reactivation.

• Bring a strong point of view on how product and brand compound each other to grow the business.

• Set the technical direction and build an org that ships with quality and speed.

• Make the build-vs-buy and platform calls, keep the stack healthy, and make sure engineering is pointed squarely at what matters most.

• Attract, develop, and motivate a cross-functional product and engineering org.

• Get the best out of your people, put resources where they'll have the most impact, and create a culture where ambitious builders do the best work of their careers.

• You lead with a point of view: you arrive with a bold, well-formed take on the experience and where it should go. You can describe a future others can't yet see and build the organizational conviction to chase it — while staying honest enough to update when the evidence says you're wrong.

• You start from the customer: your strategy is grounded in a genuine understanding of who you're building for. You use data, testing, and research to sharpen your bets, not to make them for you.

• You're commercial: you think in business outcomes and are comfortable being measured by them. You can articulate the tradeoff between a long-term experience investment and this quarter's number to anyone in the building, including the board.

• You've scaled consumer commerce: you've built and grown across DTC subscription and traditional ecommerce, and understand what changes when a subscription-first business opens up to one-time purchase and subscribe-and-save. You know the modern DTC stack well, Shopify included, and carry enough technical depth to set engineering direction and earn your engineers' trust.

• You operate at the product–marketing seam: you've owned the place where growth, brand, and product…