ABM Manager

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well‑being solutions.

Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Our mission is to make the world a better place to work and, to help achieve this mission, we’re looking for a highly motivated and experienced Account‑Based Marketing (ABM) Manager to lead and execute our ABM strategy. This role is crucial in driving engagement with high‑value accounts by blending ABM strategy, marketing operations, and data‑driven insights to optimise campaign performance. Collaborate with Sales, Product Marketing, Demand Generation, and Revenue Operations to build targeted marketing campaigns and improve performance tracking.

We are a well‑established, stable and high‑growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package including:

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

• Lead the development of a scalable ABM framework, defining clear goals, target account selection, and tailored marketing tactics to drive growth across all stages of the funnel.
• Collaborate with the demand generation, customer marketing teams and other stakeholders to identify target accounts and orchestrate customised marketing campaigns, informed by data insights, integrating digital advertising, personalised content, direct mail, and account‑specific events.
• Build and maintain the master marketing calendar (e.g., in ).
• Turn strategic campaign themes into tactical work streams with clear owners and deadlines.
• Facilitate cross‑functional planning (e.g., Q3 campaign map, weekly syncs).
• Utilise data insights to build detailed buyer personas and map customer journeys in partnership with the rest of the Marketing team, ensuring personalised marketing tactics for each account.
• Collaborate with the Content team to develop personalised content and assets (e.g., account‑specific collateral, case studies, landing pages) that resonate with each target account’s pain points and goals.
• Partner with the demand generation team to build playbooks for nurturing accounts, sharing insights, and optimising the buyer’s journey.
• Work with our international marketing ops team to implement, lead, and optimise marketing automation workflows, lead scoring, and nurturing processes locally.
• Lead the measurement and analysis of marketing campaigns, working closely with the international marketing ops teams to track KPIs, ROI, and funnel performance (e.g., lead conversion rates, customer acquisition cost, LTV).
• Drive data‑driven decision‑making within the marketing team by developing dashboards and custom reporting to help evaluate performance across various channels in partnership with the marketing operations team.
• Stay updated on emerging ABM technologies and make recommendations to enhance the ABM tech stack.
• Provide training, resources, and ABM standard methodologies to team members and other collaborators to improve ABM knowledge within the organisation.

• Consistent track record of delivering ABM strategies and fully integrated campaigns that drive engagement, pipeline and revenue growth, ideally within a B2B tech SaaS business.
• Experience in marketing operations, with proven understanding of CRM systems (e.g., Salesforce), marketing automation tools (e.g., Hub Spot), analytics tools (Google Analytics, Tableau, etc.) and ABM software (6sense, Demandbase).
• Demonstrated ability to work cross‑functionally and align…