Marketing Manager - Embassy Suites Hilton Aruba Resort

Job Description - Marketing Manager - Embassy Suites by Hilton Aruba Resort (HOT0

BTPT)

Job Description

Marketing Manager - Embassy Suites by Hilton Aruba Resort

HOT0

BTPT

Embassy Suites by Hilton Aruba Resort J.E. Irausquin Blvd. 268 Oranjestad

A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the marketing in initiatives and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

Leadership and Service excellence is a core expectation. A Marketing Manager is responsible for driving results by supporting and maintaining a great place to work for our team members while providing an exceptional hospitality experience for our guests in all aspects of the function.

As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards.

• Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the hotel in meeting revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure Sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support hotel brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice
• Develop and manage all social media activity and support departmental initiatives
• Recognize and execute opportunities for the loyalty program Honors as well as other incentive programs level, and manage all CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on‑going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues
• Responsible for overseeing the PR agency efforts and pitch strategy
• Responsible for developing hotel content on a weekly basis to be shared with the social media agency
• Responsible for the development of influencer and content creator strategy together with the PR and Social media agencies

• Achieve agreed performance goals and marketing objectives of role set out by the DOS
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative during commercial focus meetings, and proactively identify revenue‑driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives
• Lead effective content management across all available channels, including hotel…