Vice President of Marketing - Marketing Tithe.ly Advertising SEO Digital Marketing

Position: Vice President of Marketing $187k - $232k MARKETING Tithe.ly ADVERTISING SEO DIGITAL MARKETING [...]
# Tithe.ly is hiring a Remote Vice President of Marketing Remote Role Type:
Full-time###  Desired

Skills:

Advertising

SEODigital Marketing Branding Management Executive
** Join Tithe.ly,*
* *** We’re on a Mission
*** We’re a fully remote, vertical SaaS fintech company with a mission to serve the local church. We have more than 50,000 customers around the world, and provide a suite of products that includes donation processing, a CRM to manage member data, communications tools like SMS, email, websites and a mobile app, event management, and volunteer management. Our products are easy to use and affordable for churches of all sizes so that pastors and church administrators can simply serve.
** Job Description
**** The Vice President of Marketing
** is responsible for developing and executing Tithely’s marketing strategy to drive awareness, acquisition, and adoption across our suite of church technology products. Tithely is a product-led growth focused SaaS business that supports churches of all sizes. This person’s goal is to drive efficient growth by partnering with Sales and by sending prospects through a self-service adoption journey.

Reporting to the Chief Revenue Officer, this leader will oversee and unify demand generation, product marketing, content, brand, events, etc and build a high-performing team that delivers measurable growth. They will guide both functional leaders and individual contributors to ensure clarity, creativity, and alignment with company revenue goals.

The ideal candidate is a strategic, data-driven, and mission-minded leader who can scale systems, develop people, and directly link marketing performance to company growth in a product-led environment. They will have a strong background in demand generation (across organic, paid top of funnel).
** Primary Responsibilities of the Role
**** 1. Accelerate Lead Generation and Trial Conversion
*** Partner closely with the Chief Revenue Officer, Director of Demand Generation, Sales leader, and Growth Product Manager to align marketing strategies with pipeline and revenue goals.
* Oversee the full marketing funnel, from awareness to paying customer. Create high-quality leads, nurture prospects, and partner with Growth to drive trial sign-ups and a first-time use experience that converts trials into paying customers.
* Drive product-led growth (PLG) strategies that increase trial adoption, activation, and expansion across the Tithely product suite.
* Collaborate with Product leadership to enhance in-product cross-sell and lifecycle marketing that deepens customer adoption.
* Support Tithely’s move up market with lead generation strategies like account-based marketing, webinars, and events to increase inbound demand from mid-sized and large prospects.
** 2. Lead Strategic Marketing Planning
*** Translate company strategy into actionable go-to-market plans and integrated campaigns across digital, product, and event channels.
* Leverage data and insights to optimize spend, forecast results, and inform leadership decisions.* “Test and Learn” mindset and practices that increase conversion rates and ROI of marketing assets.
* Create operating mechanisms that increase speed of execution and accountability, while also building a team culture of excellence and collaboration.
* Partner cross-functionally with Product, Sales, Growth, and Customer Experience to deliver cohesive, outcome-oriented programs that drive measurable business results.
** 3. Elevate Brand, Storytelling, and Events
*** Activate Tithely’s “Simply Serve” brand positioning, ensuring authentic alignment with our mission to serve the Church.
* Oversee creative direction, messaging, and content strategy that fuels brand awareness, thought leadership, and SEO performance.
* Lead the strategy and execution of events, webinars, and community initiatives that expand Tithely’s influence and brand recognition within the global church ecosystem.
* Ensure a consistent, compelling narrative across all marketing touchpoints, from digital campaigns to customer stories.
* Manage agency relationships and partnering with them to increase brand awareness
** 4. Build and Develop a High-Performing Team
*** Lead…