Corporate Leasing & Marketing Specialist

Corporate Leasing & Marketing Specialist

Department: Marketing & Leasing

Employment Type: Full Time

Location: Corporate

Reporting To: Director - Marketing

The Corporate Leasing and Marketing Specialist responsible for various leasing and marketing projects. Scope of duties will vary according to projects, but may include the following: working directly with student housing property staff regarding the on-site leasing functions; facilitating leasing and sales training and development of property staff; developing and distributing property leasing and marketing resources and training material; assisting student housing properties with implementation of marketing mediums;

facilitating marketing training for property staff; conducting market research projects; implementation of the strategic marketing plan; provide support to the Leasing and Marketing Department; other projects as assigned. Extensive travel will be required. Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

• Managing and assisting with the leasing at properties that are temporarily short-staffed or in need of staff development.
• Oversight of all tour and leasing activity at properties in struggling markets or that may otherwise be considered in need of leasing assistance.
• Attend, plan and implement marketing strategy at housing fairs, open houses, orientation and other property, university of local marketing events.
• Implement marketing strategy and advise on additional marketing opportunities that may be available.
• Train on-site staff on appropriate marketing mediums and implementation.

• Attend and participate in property marketing calls as needed.
• Evaluate and provide feedback for property Community Assistant and leasing staff.
• Implementation of all marketing activity at properties in struggling markets or that may otherwise be considered in need of marketing assistance.

• Work directly with the leasing and marketing department with follow up leasing training in struggling markets.
• Assist in the management of the property staff in conducting leasing and leasing system training for new employees.
• Ensure all new employees complete the leasing training workbooks, view appropriate training videos and submit sign off forms to the leasing department.

• Strategic review of annual marketing plans.
• Provide feedback and ideas to improve property marketing plans, calendars, and marketing time lines.
• Monitor effectiveness of marketing mediums and provide recommendations while working with property marketing budgets.
• Complete and assist with property market surveys, university profiles and housing cost analysis as needed.
• Implementation of strategic marketing plan elements.

• Establish relationships with on-campus and guerilla marketing partners.
• Implementation of guerilla and on-campus marketing efforts.
• Assist in training on-site staff to foster and continue established on-campus and guerilla marketing partnerships as well as create new ones.
• Implementation of social and online marketing campaigns.
• Implementation of strategic marketing plan elements.
• Evaluate market conditions and competitive properties.
• Tour competitive properties and obtain marketing materials, evaluate the staff and marketing/leasing efforts.
• Provide recommendations on leasing specials as needed.
• Implementation of leasing specials to applicable marketing mediums.
• Assist with planning and implementation of orientation marketing, housing fairs, open houses, or other property events where the staff needs additional corporate assistance.
• Implementation of additional critical and troubled marketing strategy plans.
• Evaluate and provide feedback on Community Assistants and Leasing/Marketing staff.
• Implementation and review of SMS data and reports.
• Review of SMS data in correlation to Salesforece data.
• Identify new marketing and advertising opportunities.
• Evaluate leasing and marketing signage.
• Evaluate and inventory marketing collateral, printed materials and promotional items.
• Review and edit online advertising websites for accuracy and effectiveness.

• Implementation of renewal marketing campaign elements.
• Assist with planning and implementation of renewal marketing events.
• Evaluate renewal marketing signage.

• Assist property staff and regional with planning and implementation of any and all marketing or promotional events.
• Provide training and manage the planning process for large-scale marketing events.
• Coordinate with creative team and leasing and marketing directors on promotional orders.
• Work directly with property staff and regional manager with planning and implementation of any and all marketing or promotional events on-site.
• Assist with market surveys and HCAs as needed.

• Maintain ongoing communications with…