Senior Media Buyer, Paid Search

Walz Tetrick Advertising is seeking an experienced
Senior Media Buyer, Paid Search to help manage and grow paid search programs across a diverse portfolio of clients.

We're looking for a highly skilled, hands-on Paid Search professional who can immediately take ownership of assigned accounts, independently manage day-to-day execution and optimization, and proactively identify opportunities to improve client performance.

The ideal candidate combines strong technical expertise with strategic thinking, analytical capabilities and excellent communication skills. They are comfortable managing complex campaigns, translating data into actionable recommendations and collaborating with internal teams and clients.

As Paid Search continues evolving through artificial intelligence, automation and changing consumer behaviors, this individual will also help WTA evaluate and implement emerging capabilities that drive measurable business results.

Paid Search Strategy & Campaign Management

• Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other relevant platforms.
• Develop and execute campaign strategies aligned with client business objectives and performance goals.
• Lead campaign builds, restructures, launches and ongoing optimization across multiple client accounts.
• Manage keyword research, search query analysis, bidding strategies, budgets, targeting and ad copy development.
• Execute campaigns across Search, Performance Max, Demand Gen, You Tube and other relevant Google advertising solutions.
• Proactively identify opportunities to expand qualified reach, improve efficiency and drive conversions.
• Monitor campaign pacing and performance to ensure investment aligns with client objectives.

Performance Optimization & Measurement

• Analyze campaign performance to identify trends, challenges and opportunities for growth.
• Develop optimization strategies focused on improving conversion volume, cost efficiency and business outcomes.
• Leverage Google Ads, Google Analytics 4 and other measurement platforms to evaluate performance.
• Understand conversion tracking, attribution, enhanced conversions and offline conversion imports.
• Collaborate with analytics and technical teams to troubleshoot measurement challenges.
• Translate complex performance data into clear insights and actionable recommendations.

Client Communication & Collaboration

• Serve as a trusted Paid Search resource for internal teams and assigned clients.
• Communicate campaign performance, strategic recommendations and optimization opportunities clearly and confidently.
• Contribute to client presentations, performance reviews and strategic planning discussions.
• Collaborate with Account Service, Planning, SEO, Creative, Analytics and other media teams to support integrated marketing strategies.
• Proactively bring forward ideas and recommendations beyond routine campaign management.

AI, Automation & Innovation

• Stay current on emerging Paid Search capabilities, including AI Max, Performance Max and automated bidding.
• Identify and execute opportunities to test new platform features and advertising solutions.
• Leverage automation, scripts and AI-powered tools to improve campaign efficiency, quality assurance and performance.
• Contribute to internal knowledge sharing, case studies and evolving Paid Search best practices.

Account Operations & Quality Assurance

• Maintain accurate budgets, pacing, campaign documentation and reporting.
• Follow established quality assurance processes for campaign launches, restructures and ongoing optimizations.
• Ensure campaigns adhere to platform policies, client requirements and agency best practices.
• Manage multiple priorities and deadlines while maintaining a high level of accuracy and…