Growth Marketing & GTM Associate

Overview

Perennial is building the world’s leading verification platform for soil-based carbon removal. Our vision is to unlock soil as one of the world’s largest carbon sinks by building trusted standards, tools, and technologies to help verify climate-smart agriculture. We fuse machine learning, ground observations, and satellite data to map soil carbon and land-based GHG emissions at continent-level scales. This technology is powering the future of climate-smart agriculture and helping the food supply chain decarbonize.

At Perennial, you will work in a mission-driven and collaborative environment alongside a diverse team with backgrounds spanning science, technology, carbon markets, and agriculture. Our headquarters is located in Boulder, CO USA. We are a fully-flexible company for remote and hybrid work. We’re venture-backed by mission-aligned investors including Temasek, Bloomberg, Microsoft Climate Innovation Fund, Sine Wave Ventures, Alumni Ventures Group, and Collaborative Fund.

Location: Remote

Welcome to Perennial. We are building the world’s leading verification platform for soil-based carbon removal with a focus on trusted standards, tools, and technologies to verify climate-smart agriculture. Our remote measurement technology for soil carbon sequestration and emissions fuses machine learning, ground observations, and satellite data to map soil carbon and land-based GHG emissions at continent-level scales.

Join a mission-driven and collaborative team with diverse backgrounds in science, technology, carbon markets, and agriculture. Perennial is a flexible company for remote and hybrid work with Boulder, CO as its headquarters.

Position Overview

• We’re looking for a Growth Marketing & GTM Associate to join our commercial team. This hybrid role sits at the intersection of content marketing, growth experimentation, and signal-driven outbound engagement. You’ll report to the Director of Marketing and collaborate closely with our commercial and sales leaders.

You will:

• Create and distribute thought leadership content (especially from our co-founders).
• Run Linked In ad campaigns and other growth experiments.
• Build and test signal-driven outbound motions.
• Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs.

We’re looking for someone analytical, curious, hungry, and excited to learn — who sees marketing and GTM as an engine to be tested, measured, and improved.

• Content & Thought Leadership
• Interview co-founders and subject matter experts weekly; turn transcripts into high-quality Linked In posts.
• Repurpose posts into blog articles, email updates, and ad creative.
• Support case study, webinar, and campaign content production.
• Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsor ships, podcast interviews, and more.

• Linked In Ads & Growth Campaigns
• Own our Linked In ad account: set up campaigns, test messaging and creative, refine targeting, and track performance as you expand reach of paid marketing.
• Run experiments with thought leadership and demand-gen campaigns aimed at sustainability and carbon project decision-makers.
• Monitor engagement signals to inform outbound strategy and broader GTM planning.

• Signal-Driven Outbound Experiments
• Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools.
• Draft and send personalized outreach messages and sequences (Linked In or email).
• Test outbound approaches and report on conversion, scaling what works.

• Sales Enablement & Market Intelligence
• Support sales team with customized decks, sales enablement materials, and light customer-facing reports.
• Help maintain dashboards and own reports on campaign and outbound performance.
• Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.

• 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred).
• Strong writing and editing skills; ability to distill conversations into clear,…