Category Marketing Manager - Kits Financial Dr

This role is a rare opportunity to lead one of Maple Leaf Foods' most exciting growth businesses. Consumer needs are changing rapidly, creating enormous opportunity for businesses that can anticipate what's next. Our Kits portfolio has strong momentum today as we lean into that opportunity, with ambitious plans to build upon and accelerate the performance of this business. Achieving our ambition will require bold thinking, deep consumer understanding and exceptional commercial leadership.

As the Category Marketing Manager, Kits you'll be tasked with leading the next phase of this growing business—developing and executing growth strategies anchored in deep understanding of 3

Cs (Consumer/Customer, Competitors, Company) and 4

Ps (Product, Price, Promotion, Placement) inclusive of 1-3-year innovation pipeline. This position needs to balance creative skills with critical thinking, project management, performance measurement and influencing cross-functional teams to deliver measurable results. The successful candidate will be someone who is commercially minded, wants to build a career in CPG marketing and brings a passion for getting things done.

You’ll partner across Brand, Revenue Growth Management, Sales, Supply Chain, Product Development, Finance and Operations to unlock new opportunities and build a category that is redefining how Canadians snack and eat. If you're energized by high-growth environments, thrive in ambiguity and want to leave a visible mark on the future of a business, this is the opportunity for you.

Reason for vacancy:
Existing Headcount

Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job-related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

• Category strategy and business performance:
  Develop annual category plans and contribute to longer-term planning. Monitor revenue, profitability and market share against aligned targets, identify growth opportunities and recommend corrective actions.
• Portfolio & Innovation:
  Build and prioritize a 1-3-year innovation and renovation pipeline grounded in consumer needs, eating occasions, customer opportunities and competitive insights. Develop business cases with Finance and assess strategic fit, financial returns and operational feasibility.
• Commercialization:
  Develop consumer‑centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross‑functional stakeholders including product development, insights, brand marketing, supply chain, finance, revenue management, operations, packaging, graphics, and purchasing to ensure successful, on-time launches. Work in partnership with Commercial Execution managers to establish milestones, resolve issues and evaluate post‑launch performance to inform future decisions.
• Brand and packaging:
  Partner with the Brand team to translate brand positioning into category‑specific packaging and communications. Develop clear briefs that support shopper navigation, product differentiation and consistency across the portfolio.
• Customer and channel growth:
  Work with Sales to turn category plans into customer selling stories, assortment recommendations and channel‑specific activation that support distribution, shelf execution and share growth.
• Pricing and promotion:
  Partner…