Manager, Category Management & Shopper Insights

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

The Category & Shopper Insights Manager is the subject matter expert on category performance, shopper behavior, consumer trends, competitive dynamics, and the retail landscape across key brands within our portfolio. This role transforms data into actionable business insights that drive strategic decision-making, customer growth, and sales performance. Leveraging advanced analytics, market research, syndicated data, and retailer-specific insights, the Category & Shopper Insights Manager partners closely with Brand Marketing, Customer Strategic Planning, Sales Teams, and Retail Customers to develop fact-based recommendations that support both category leadership and Church & Dwight's growth objectives.

This role balances long-term strategic planning with day-to-day business needs, using insights to influence internal decision-making and strengthen customer partnerships.

• Leverage shopper, consumer, and customer insights to proactively shape business strategies and growth opportunities.
• Develop a deep understanding of category, shopper, competitive, and retailer dynamics to inform strategic planning.
• Identify emerging trends and future opportunities that support marketing initiatives and customer business plans.
• Lead assortment, shelving, and planogram recommendations to drive category growth and sales performance.
• Uncover business insights that accelerate retail growth and strengthen category leadership.
• Identify priority customers, brands, and growth opportunities over the next 24 months.

• Transform data into meaningful insights that drive business action.
• Utilize syndicated and retailer data sources, including NielsenIQ, Numerator, Promo Intel, Scintilla, LDIA, IRI, and other customer POS systems.
• Analyze consumer, category, retailer, and competitive trends to identify opportunities and risks.
• Monitor competitive activity and recommend actions to address market threats and capitalize on growth opportunities.
• Deliver actionable insights and strategic recommendations to internal cross-functional teams.
• Serve as a trusted expert on category performance, shopper behavior, and customer trends.

• Leverage insights to influence retailer decisions and support execution excellence.
• Partner with key retailers to provide category expertise and strategic recommendations regarding assortment, placement, and merchandising opportunities.
• Influence customer decision-making through compelling, data-driven selling stories.
• Support the development and delivery of Joint Business Plans (JBPs), line reviews, category reviews, monthly business updates, and Top-to-Top meetings.
• Collaborate cross-functionally to ensure insights are translated into actionable business plans and successful execution.

Success in this role will be measured through:

• Execution and adoption of assortment, shelving, and category recommendations.
• Growth in distribution, market share, and share of shelf.
• Influence on internal strategic planning…