Digital Marketing Specialist

The Role

You own Proax's research-stage and brand surface across You Tube, video, blog and socials. You sit on-site so you can interview our SMEs (internal teams), film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side.

What you’ll own

All content workflows are AI-leveraged. You’ll use AI tools daily for drafts, research, repurposing, video assist. Final voice is human.

• You Tube channel — Grow Proax's You Tube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish.
• Video production + editing — product overviews, application examples, selection guides, manufacturer spotlights.
• Blog content creation — engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.
• Social distribution — publish where our buyers actually pay attention. Quality and relevance matter more than volume.
• Internal training videos — film and edit short training pieces for sales, ops, and marketing so internal teams adopt new tools, workflows, and product knowledge faster.
• Ad creative (as needed) — film and edit ad spots when there is a new product launch or we need different creatives for paid campaigns.
• Landing pages — create dedicated landing pages for key campaigns, product launches, or video-driven promotions.

• Video production + editing skills — hands-on with Cap Cut and/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such as Hey Gen, Hyperframes, and Remotion. Can take a raw recording and ship a publishable video.
• Strong written communication — blog articles, video scripts, social copy, briefs. Plain, engineer-friendly, no fluff.
• Fluent with AI tools — Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutely shouldn’t replace human judgment.
• Comfortable interviewing SMEs — most of our content starts as a 20‑min conversation with a product expert. You translate that into something a buyer can use.
• Social instinct — you understand the difference between marketing-speak and content people actually engage with.
• Self-starter — prioritizes without close supervision; pushes back when something isn’t worth doing.

• Industrial / automation / technical background or genuine curiosity about how the products work
• French proficiency
• On-camera comfort (love it but again not required)
• Photography / motion graphics

• AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter.
• Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning.
• Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact. You’ll be able to see what works.
• SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turning expertise into clarity.
• Practical over performative. We care more about useful content that helps buyers make decisions than "marketing" for its own sake