Senior Manager, SEO & AEO
Job in
Mississauga, Ontario, Canada
Listing for:
0000050823 RBC Insurance Services Inc.
Full Time
position
Listed on 2026-02-13
Job specializations:
-
IT/Tech
SEO, Digital Marketing, Web Developer, Technical Writer
Job Description & How to Apply Below
Position: Senior Manager, SEO & AEO Growth
Job Description
What is the opportunity?
As Senior Manager, SEO & AEO Growth, you will drive day-to-day delivery of SEO and AEO improvements for RBC Insurance across traditional search and emerging AI search experiences. You will help ensure RBC Insurance products and content are found on platforms like Google, Reddit and You Tube, and surface in conversational platforms such as ChatGPT, Gemini, and Perplexity, plus Google AI overviews and AI Mode.
You will partner closely with Product, Marketing, Engineering, Analytics, and Content to build search-friendly and LLM-friendly site foundations, ship template-level website improvements, and scale metadata and content systems in Word Press. You will execute a roadmap of optimizations and experiments, measure results and continuously improve discoverability and organic acquisition for
What will you do?
Execute SEO and AEO improvements across priority product and content pages using on page, technical, and off page levers.Own keyword & prompt research, mapping, and tracking, monitoring visibility and identifying search opportunities across products, intents, and topics.Build and optimize product focused landing pages in Word Press for AEO/SEO to support organic acquisition and conversion outcomes.Perform on page SEO work such as optimizing titles, descriptions, headings, internal linking, and content structure.Partner closely with the SEO content manager and content design lead to plan, brief, optimize, and refresh content and product pages based on keyword opportunity, performance data, and user intent.Lead LLM search optimization initiatives, including experiments that improve how content is selected, summarized, and cited by answer engines.Develop AEO and LLMO playbooks that define how content should be authored, structured, and maintained for search features and LLM platforms.Lead technical SEO programs that improve crawlability, indexation, canonicalization, site architecture, internal linking, pagination, redirects, and error management.Partner with Engineering to ship improvements to Core web vitals, site performance, rendering behavior, structured data quality, and template level SEO standards.Build and maintain scalable metadata and content frameworks, including title and description patterns, taxonomies, breadcrumbs, and programmatic internal linking.Implement and refine structured data and entity strategies to improve visibility in SERP features and AI powered search interfaces.Collaborate with Growth marketing and Comms on authority building through digital PR, backlink acquisition, and brand mention strategies.Build performance reporting across SEO and AI search channels, including dashboards, annotations, and insights that drive roadmap decisions.Educate stakeholders on SEO and AEO, changing search behavior and click patterns, and recommend strategies to protect and grow acquisition.Stay current on algorithm changes, platform shifts, and best practices, and apply them to roadmap updates.Act as Deputy product owner for online experience delivery, supporting Word Press implementation, writing clear requirements, reviewing builds, and coordinating QAWhat will you need to succeed?
Must-have
Stay current on algorithm changes, platform shifts, and best practices, and apply them to roadmap updates.Act as Deputy product owner for online experience delivery, supporting Word Press implementation, writing clear requirements, reviewing 5 plus years of experience in SEO for large sites, with strong technical depth and hands-on implementation experience.Frontend web development knowledge and experience working directly in Word Press and with codebases, including HTML, CSS, and JavaScript fundamentals.Experience with implementing digital PR, backlink strategy, and outreach programs.Experience collaborating with engineers on technical solutions, with the ability to write clear requirements, review implementations, and QA releases.Strong understanding of technical SEO, including crawlability, indexation, canonicalization, structured data, log-based analysis, and Core Web Vitals.Strong understanding and curiosity of traditional search and LLM platforms, including ChatGPT, Gemini, and Perplexity, plus AI Overviews and AI Mode.Strong ability to translate data into insights and decisions that drive measurable growth.Strong understanding of user intent, with the ability to prioritize work that improves outcomes for users and the business.Proficiency with Google Search Console, Google Analytics, Looker Studio, and common SEO tools such as SEMrush and Ahrefs.Experience with building or optimizing websites with Word Press and Gutenberg, including theme and template considerations and publishing workflows.Excellent communication and presentation skills, written and verbal.High attention to craft and detail, ensuring precision in all tasks.Nice-to-have
Experience with CRO and experimentation, including A/B testing.Experience in financial services, insurance, or other regulated…
Position Requirements
10+ Years
work experience
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