Marketing Analytics Specialist

Description

Job Title:

Analytics Specialist

Contract:

12-month contract (with potential for extension)

Location:

Toronto or Montreal (Hybrid – 3 flexible days in office per week)

Department:
Marketing Technology

About the Role

Our client is seeking a Channel Analytics Specialist to support the continued growth of its Marketing Technology and Analytics team. This role is designed to provide additional analytics capacity and expertise as new data sources and systems are integrated across the organization.

This is a hands-on analytics role that blends technical data expertise with strong business and communication skills. The successful candidate will go beyond reporting to uncover insights, understand performance drivers, and support data-informed decision-making across marketing channels.

Key Responsibilities

Analyze and interpret performance across digital and omnichannel initiatives, including email, web, and app channels

Support campaign performance analysis, attribution, and optimization opportunities

Build, maintain, and enhance dashboards and reporting to support business teams

Conduct ad hoc analyses to answer business questions and uncover actionable insights

Translate complex data into clear, compelling insights for non-technical stakeholders

Partner with cross-functional teams including brand, loyalty, and marketing to support ongoing initiatives

Investigate trends, anomalies, and performance drivers by asking “why,” not just reporting “what”

Streamline documentation and ensure insights are grounded in accurate, reliable data

Contribute to the evolution of analytics practices as the team grows and matures

Required Qualifications

Bilingual - English and French is mandatory

3–5 years of experience in data analytics, digital analytics, or marketing analytics

Strong experience in digital and omnichannel analytics

Hands-on technical experience with:

- GA4

- Marketing Cloud Intelligence (MCI) or similar dashboarding tools

Experience with Google Tag Manager and back-end tracking concepts

Solid understanding of relational databases and data structures

Proven ability to analyze data with an investigative and curious mindset

Strong communication skills with the ability to present insights clearly and confidently

Comfortable working with multiple business stakeholders and translating data into business value

This is a Contract position based out of Mississauga, ON.

The pay range for this position is $ - $

This is a hybrid position in Mississauga,ON.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme.

Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed.

We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.