Senior Manager, Email Marketing

Job Description
What is the Opportunity
This is a unique opportunity to lead and scale our email and lifecycle marketing function as Senior Manager, Email Marketing. Define strategic vision while ensuring flawless execution in a complex, fast‑paced environment. Leverage data‑driven insights, creative thinking, and best‑in‑class technology to shape customer engagement throughout their journey. Guide a growing team, influence senior stakeholders, and own the Salesforce Marketing Cloud ecosystem that powers millions of customer interactions.

What will you do

Set Email & Lifecycle Marketing Strategy, translating enterprise and line‑of‑business objectives into scalable lifecycle programs and campaigns.

Identify opportunities to improve engagement, conversion, and retention across the customer journey.

Act as the primary owner and subject‑matter expert for Salesforce Marketing Cloud. Establish platform governance, best practices, and a clear roadmap for automation and personalization.

Lead Campaign Execution & Creative Quality, overseeing end‑to‑end execution of email campaigns and lifecycle journeys, from intake to launch.

Develop and Lead a High‑Performing Team:
Lead, coach, and develop a team of email and marketing professionals. Set clear objectives, provide ongoing feedback, and support career development and growth.

Act as a trusted marketing partner to business, product, analytics, and technology stakeholders, translating stakeholder needs into effective email and lifecycle solutions.

Measure Performance & Drive Optimization:
Define success metrics and KPIs for email and lifecycle marketing programs. Monitor performance and use insights to optimize campaigns and journeys continuously. Communicate results, learnings, and recommendations to senior leadership.

What Do You Need to Succeed
Must Have

10+ years of experience in email, CRM, or lifecycle marketing

Proven experience leading and developing high‑performing marketing teams

Deep, hands‑on expertise with Salesforce Marketing Cloud, including journeys, automation, segmentation, and data integration

Strong project and stakeholder management skills, with the ability to lead complex initiatives across multiple teams

Experience overseeing email creative and copy, with sound judgment on messaging, tone, and customer experience

Excellent communication skills, with the ability to influence and present to senior leaders

Salesforce Marketing Cloud certifications

Nice To Have

Experience operating in large, complex, or regulated organizations

Strong analytical background with experience building dashboards, testing frameworks, or lifecycle measurement models

Experience designing bilingual or localized lifecycle strategies at scale

Background in digital, performance, or growth marketing environments

Fluency in French

What’s in It for You
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high‑performing team

Flexible work/life balance options

Opportunities to do challenging work

Opportunities to take on progressively greater accountabilities

Access to a variety of job opportunities across business

Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details
Address:  MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:

MISSISSAUGA

City:  Mississauga

Country:  Canada

Work hours/week:  37.5

Employment Type:

Full time

Platform:  INSURANCE

Job Type:  Regular

Pay Type:

Salaried

Posted Date:  

Final date to receive applications:

Note:

Applications will be accepted until 11:59 PM on the day prior to…