Senior Manager, Salesforce CRM

Elevate customer engagement at RBC as a Senior Manager in Salesforce CRM & Digital Engagement. You will design multi-channel communication strategies that resonate with clients and transform their digital journeys.

In this vital role, you'll blend technical expertise with marketing strategies to create personalized customer experiences. Your responsibilities will include leading communication workflows using Salesforce, optimizing integrations, and developing audience segments. Collaborate with cross-functional teams to implement frameworks that drive value through every interaction.

Key Responsibilities:

• Design multi-channel communication strategies using Salesforce

• Optimize automation rules based on customer behavior

• Build sophisticated audience segments tailored to engagements

• Integrate third-party platforms for enhanced communication

• Troubleshoot technical issues and analyze performance data

Requirements:

• 7+ years in Salesforce CRM management

• 5+ years of expertise in Salesforce configuration

• Strong SQL skills for data manipulation

• Proven experience in mobile messaging strategies

• Familiarity with customer lifecycle marketing and triggers

Leverage your technical skills in Salesforce and drive customer engagement at RBC in Mississauga.
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