Social Media Manager; iGaming

Location:

Toronto, Ontario (In-Office) (King & Spadina)

Work Schedule:

Monday – Friday

Salary Range: $90,000 - $115,000

AI Disclosure:
We do not use artificial intelligence to screen, assess, or select applicants for this position.

Vacancy Status:
This posting is for an existing vacancy at our Toronto office.

BrightIT is a high‑velocity tech hub focused on delivering world‑class digital solutions for the iGaming sector. We bridge the gap between creative startup culture and industrial‑scale execution.

Empowering brands through bold, responsible technology.

Creating a home for the brightest minds in tech to redefine the gaming landscape.

• Multi‑Brand Content Strategy
  • Develop, plan, and schedule high‑impact organic content across various platforms (Facebook, Instagram, Tik Tok, You Tube, X).
  • Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends.
  • Ensure all content is on‑brand, high‑quality, and tailored to the specific platform it lives on.
  • Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery.
• Global Community Management
  • Monitor various social channels and engage with our global communities through active moderation and interaction.
  • Act as the frontline for the brands, escalating customer‑service‑related issues to the appropriate internal teams.
  • Analyze community sentiment and identify emerging global topics or “viral” opportunities.
• Trend Research & Innovation
  • Stay at the forefront of global social media trends, platform updates, and emerging content formats.
  • Identify opportunities for real‑time content that can be scaled across different brands or regions.
  • Conduct competitor benchmarking across the global iGaming landscape to keep our brands ahead of the curve.
• Performance Tracking & Optimization
  • Monitor organic performance metrics (reach, engagement, growth) and deliver comprehensive reports.
  • Use data to identify what works and propose improvements that can be applied across the portfolio.
  • Run A/B tests on formats and captions to optimize organic reach and conversion.
• Collaboration & Brand Integrity
  • Work closely with design, brand, and paid social teams to ensure a cohesive 360‑degree marketing approach.
  • Support various marketing initiatives and product launches with strategic organic amplification.
  • Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market.

• Experience working within the iGaming domain (mandatory).
• 2 years of experience managing organic social media channels in a qualified capacity.
• Fluency in English (mandatory); additional languages are a significant plus.
• Strong ability to switch between different “brand voices” and tones quickly.
• Basic design or content editing skills (e.g., Canva, Buffer, Cap Cut, or Adobe Suite).
• Excellent creative writing skills with an eye for digital storytelling.
• High adaptability:
  Comfortable working in a fast‑paced environment where priorities and brand focuses may change.
• Data‑driven mindset with the ability to turn metrics into actionable creative ideas.

We view responsible gambling not just as a regulatory requirement, but as a core ethical responsibility and a pillar of our sustainable business model, ensuring we lead the industry in player protection and social integrity. At the heart of our platform is a sophisticated responsible gambling framework designed to protect our community. We take pride in being a socially conscious operator that leverages technology to ensure gaming remains safe, transparent, and sustainable for everyone.