Director of Marketing Data & Analytics

Remote | Full-Time
Location Preference: Remote
Industry: Healthcare Marketing / Private Equity Services
Compensation: Competitive Monthly USD Salary + Performance Bonus

We are a fast-growing healthcare-focused marketing consultancy that partners with private-equity-backed, multi-location healthcare organizations to build scalable growth systems. Our team specializes in transforming marketing departments into data-driven revenue engines through advanced analytics, infrastructure, paid media strategy, and operational optimization.

We operate at the intersection of healthcare, marketing technology, analytics, and growth strategy. Our clients rely on us not only for execution, but for strategic insight that directly impacts enterprise growth and investor outcomes.

We are seeking a highly technical, strategic, and business-minded Director of Marketing Data & Analytics to lead the evolution of our marketing data infrastructure and analytics function.

This is not a traditional reporting role.

This is a senior leadership position responsible for architecting sophisticated marketing analytics ecosystems, ensuring HIPAA-compliant data tracking, overseeing advanced attribution frameworks, and translating complex datasets into executive-level business insights.

You will serve as both:

• the strategic owner of the organization’s marketing analytics infrastructure, and
• the executive-level storyteller who transforms data into actionable growth decisions.

You will also directly manage and mentor an existing Marketing Data Analyst while collaborating cross-functionally with paid media teams, SEO strategists, client success leaders, and executive stakeholders.

This role is ideal for someone who thrives in highly technical marketing environments while also possessing strong business acumen, leadership capability, and communication skills.

• Architect and oversee the organization’s analytics ecosystem across:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Server-side tagging environments
  • Custom event tracking frameworks
  • CRM integrations
  • Offline conversion tracking systems
• Define scalable analytics standards and governance protocols across multiple client accounts.

• Design secure healthcare-compliant tracking infrastructures with a strong understanding of:
  • HIPAA-safe data collection
  • Data redaction methodologies
  • Server-side GTM container deployment
  • Consent management frameworks
  • Protected Health Information (PHI) safeguards
• Ensure tracking accuracy while maintaining strict regulatory compliance.

• Oversee integrations between analytics systems and platforms such as:
  • Google Ads
  • Meta Ads
  • Stack Adapt
  • Hub Spot
  • Salesforce
  • Call Rail
  • Liine
  • Additional third-party attribution tools
• Maintain closed-loop attribution systems that accurately measure marketing effectiveness.

• Serve as the internal expert on marketing reporting platforms such as:
  • Ninja Cat
  • Looker Studio
  • Similar BI/reporting systems
• Develop scalable executive dashboards focused on:
  • ROI visibility
  • CAC reduction
  • Attribution clarity
  • Growth forecasting
  • Marketing efficiency metrics

• Translate fragmented datasets into clear, actionable business narratives.
• Present meaningful insights to both internal stakeholders and external healthcare clients.
• Help leadership teams understand:
  • marketing performance
  • patient acquisition economics
  • campaign efficiency
  • channel attribution
  • growth opportunities

• Build and optimize multi-touch attribution frameworks.
• Analyze conversion pathways across paid, organic, referral, and offline channels.
• Identify optimization opportunities that improve:
  • ROAS
  • conversion rates
  • search impression share
  • CAC efficiency
  • patient acquisition performance

• Integrate AI tools into analytics workflows to improve:
  • reporting efficiency
  • insight discovery
  • anomaly detection
  • forecasting
  • automation
• Hel…