Manager, Content Strategy

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title:

Manager, Content Strategy

Location:

Mississauga, Canada (Hybrid)

Who We Are At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they've always been done.

• The People
  - From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
• The Growth
  - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
• The Technology
  - You'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.

Are you a visual storyteller who lives for trends, understands platform behavior and creates content people actually stop to watch? SOTI is hiring a Manager, Content Strategy to elevate our brand across social and digital channels, with a strong focus on video, written and visual storytelling. In this hands-on role, you'll lead SOTI's Content and Social Media Team, shaping content strategy, producing standout visual assets and managing a forward-looking content calendar.

You'll partner with Creative Production, People & Culture and Demand Generation teams to ensure all content aligns with brand goals and performs across channels. We're looking for someone who blends creative vision with operational precision, and who knows how to lead and develop high-performing teams. You understand what wins on owned channels and can guide creators to produce sharp copy and compelling visuals.

You excel at coaching content creators, providing clear direction, constructive feedback and support to help them grow. Confident in your judgment, you're comfortable making decisions, prioritizing work and guiding your team toward high-impact output. You use data and performance insights to inform strategy, optimize campaigns and refine content, ensuring every initiative is tied to measurable outcomes. You are not afraid to champion bold, innovative ideas that help SOTI stand out in a crowded digital landscape.

This isn't just about writing captions and blogs, it's about understanding how brands come to life on digital channels and what makes audiences truly engaged. We are seeking a Manager, Content Strategy to join our dynamic marketing team. This role is ideal for a creative, data-driven professional who can craft compelling content strategies that drive awareness, engagement and lead generation across multiple channels.

• Content Strategy & Planning Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns. Identify content opportunities across the buyer's journey, focusing on top-of-funnel awareness, lead generation and current customer, and partner focused content.
• Content Creation & Oversight Manage and produce high-quality content including: video concepts and scripts, top-of-the-funnel blogs, product-focused content, partner and customer content, web and email content and social media posts. Ensure all content is optimized for SEO and adheres to brand voice and messaging guidelines. Champion responsible use of AI-powered tools and workflows to scale content creation, enhance performance insights and enable the team to produce high-impact, on-brand content more efficiently.
• Video & You Tube Expertise Lead the creation of engaging video content for You Tube and other digital platforms. Develop…