Digital Product Manager

It’s not a package. It’s a promise®.

As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen?

It’s not a package. It’s a promise®. As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people.

So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.

Reporting to the Manager, Technology Digital Products, the Digital Product Manager will play a critical role in shaping Purolator's core digital experiences the customer-facing and enterprise platforms that power how shippers and receivers track their shipments, stay informed, and act on the information that matters most to them. With a focus on our public website, self-serve tracking and notification experiences, and internal enterprise web platforms, this role delivers the digital capabilities tracking, analytics, insights, and actions that reinforce Purolator's core value proposition and support our business and revenue growth strategy in Canada.

Operating with a high degree of ownership, the Digital Product Manager defines the strategy, roadmap, and continuous improvement of assigned digital products, partnering closely with cross-functional teams across Technology, Marketing, Operations, and Customer Experience. As our digital portfolio evolves, the role may also contribute to product operations and other emerging digital initiatives.

• Own the strategy, roadmap, and continuous improvement of assigned digital products, with short-, mid-, and long-term views aligned to Purolator's business goals, customer needs, and market trends. Identify experience gaps and opportunities for innovation across our core digital surfaces.
• Conducting market research & generating product requirements.
• Lead cross-functional collaboration with Technology, Marketing, Operations, and Customer Experience to define requirements, create business cases, prioritize work, and deliver new features and enhancements.
• Establishing & executing product and marketing strategies.
• Stay current on digital trends, competitor experiences, and customer behavior to identify areas for differentiation. Translate web and product analytics into actionable insights that inform prioritization and design decisions.
• Build strong relationships with cross-functional partners and senior stakeholders to align on strategy, priorities, and business objectives.
• Define product KPIs and success metrics, own performance monitoring, and measure outcomes to identify improvement opportunities.

• Act as a subject matter expert and service portfolio owner, developing a very strong understanding of products & market needs.
• Lead complex cross-functional initiatives that drive customer experience, engagement, and business value across Purolator's public website, self-serve tracking and notification experiences, and internal enterprise web platforms.
• Perform data analyses to capture and synthesize data for root cause analysis and product strategy performance.
• Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product changes.
• Create competitive analysis and market share assessments, coupled with monthly and quarterly business reviews.
• Bring new products to market by analyzing proposed product requirements and product development…