Marketing Associate - Fresh Poultry Financial Dr

The Opportunity:

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. The Marketing Associate will work with and learn from an experienced Marketing Manager. You will work with the Marketing Manager to manage and grow the portfolio for Maple Leaf Foods, help execute category plans, lead exciting innovation, and provide category reporting & analysis.

You will lead a cross-functional team to ensure that strategic priorities and category plans are executed. This position needs to balance creative skills with critical thinking, project management, and performance measurement. The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

Final date to receive applications:
January 19. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy:
Existing Headcount

• Work directly with a marketing manager to manage the biggest established categories at Maple Leaf Foods
• Develop and bring category plans to life to deliver category growth and differentiate Maple Leaf Foods from competitors
• Leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend actions
• Collaborate with the brand team to grow Maple Leaf Foods brand share in this pivotal category
• Partner with the sales team to ensure flawless execution of ongoing and new programs
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders to ensure successful, on-time launches

• Post-secondary degree in Business or Marketing
• 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Drive to learn and contribute: curiosity, keen desire to win
• Agility: proactive, high energy, and focus on key business priorities in a fast-paced, dynamic environment
• Analytics & Critical Thinking: ability to organize and interpret data, synthesize insights and consider implications to the business
• Ability to lead by influence: well-developed people and collaboration skills, ability to engage a cross-functional team to move projects forward with pace
• Project management experience: highly organized and detail oriented, with strong time management skills
• Previous experience with P&Ls and Power
  
  BI an asset

• Being part of a high-performance, people-focused company with a vision to become the most sustainable protein company on earth
• An inclusive culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute
• Competitive Health and Wellness benefits that offer flexibility to meet individual or family needs, including programs focused on mental health and wellbeing. Benefits start on the first day of employment.
• Defined Contribution Pension Plan with company matching that starts on the first day of employment
• Learning and development opportunities, including workshops and speaker series that allow you to develop skills and progress your career
• Comprehensive tuition reimbursement program supporting continuous learning and development
• Up to two paid days annually to volunteer at a cause of your choice

We’re a carbon neutral food company on a purposeful journey to raise the good in food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under…