Product Marketing Manager; Advanced Insights​/AI

Position: Product Marketing Manager (Advanced Insights/AI)

Position Summary

:

The Product Marketing Manager at Point Click Care  is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs.

In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
This role will be focused on our Advanced Insights analytics package and new AI solutions for Skilled Nursing Organizations who rely on the Point Click Care  EHR platform

Key Responsibilities:

Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide

Lead product introduction/launch planning including development and measurement of KPIs

Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets

Product launch - support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral.

Assist in product naming by providing market, competitive and customer context

Create the competitive comparison guide for use in positioning against similar offerings from other organizations.

Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of Point Click Care ’s solutions.

Market intelligence/customer insight – be the expert on our customers, how/why they buy and their buying criteria, regulatory considerations, etc., with particular focus on different segment demands.

Align closely with members of product management team to facilitate the appropriate flow of information between the teams.

Develop and continuously enhance an expertise of Point Click Care ’s products and services in order to construct and convey industry-leading use case scenarios.

Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.

Act as key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education and roadmap updates.

Work with marketing programs, brand management, and digital marketing teams to ensure that appropriate product themes are communicated to the market.

Develop, enhance, and own distribution of public-facing product launch marketing materials.

Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions, messaging and tools to leverage in sales scenarios.

Publicly convey product and market strengths via blogs, presentations and webinars.

Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects.

Partner with Sales Enablement team to lead sales training on new products/capabilities, including regular updates on product enhancements.

Work with customers in developing case studies, references, and testimonials.

Required

Skills & Experience:

Bachelor degree; advanced degree in business or marketing or equivalent experience desirable

4-6 years in product marketing experience

Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or Sirius Decisions Product marketing a plus.

Experience with B2B SaaS healthcare technology required.

Experience with advanced analytics and/or AI product solutions highly preferred.

Experienced in…